7 Random Acts of Kindness for Financial Advisers

7 Random Acts of Kindness for Financial Advisers

I’ve spoken before about random acts of kindness; the unexpected things that you can do for a client and today, I would like to share seven of these with you.
 

Before I do, I think it’s important to say that the world doesn’t see enough kindness [especially at the moment] and that it’s important to make sure that your random act is sincere rather than because you simply read this article and I suggested you should! I trust that makes sense!

Here are seven random acts of kindness
 

1. If a client has a significant birthday coming up and you find out they are going to a restaurant to celebrate – order a bottle of champagne for when they arrive.

2. If a client is going on a holiday find a book about the location [it could be history based, art based, fact based, photography based] and post it to them before they go, with a note to wish them a lovely trip.

3. If a client is going into hospital for a period of time, order a fruit basket [for some reason hospital fruit doesn’t look like fruit!] or a book.

4. If a client’s child has recently passed their driving test, send them a gift certificate for an advanced training course.

5. If you hear that a client is participating in a charity event, either themselves or through their kid’s school, make a donation.

6. If a client has recently purchased a pet [I’m thinking dog or cat!] send them a pet hamper.

7. The seventh idea I have? Listen to what is happening in you client’s lives and every month, as a business, during your team meeting, identify one or more clients that you can send a random act of kindness to.

None of the above requires a significant investment – it’s not about breaking the budget, it’s about showing you care and that you listen, because at the end of the day, that’s what most of you say you do.

A couple of years ago, Airbnb ran a campaign called, #onelessstranger, it was incredible. Amazing on lots of levels but the reason I share this campaign is that it involved Airbnb giving 100,000 of their hosts $10 to use towards a random act of kindness. I’m not suggesting you have to spend that kind of money, but it was an incredible brand campaign for Airbnb.

What random acts of kindness does your business do?

Rachel Staggs
Advisor Marketing
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The first thing you should know about me is that I’m insanely committed. Committed to hard work, to results­ driven marketing, to financial services, and especially to peop ... Click for full bio

Advisors: How to Prepare Before Calling an Agency

Advisors: How to Prepare Before Calling an Agency

Written by: 

You’ve read my other posts:

Related: Should You Work with a Marketing or PR Agency, or Neither?

Related: There's No Point in Paying for Outside Advice If You Have No Intention of Listening to It

And you’re finally ready to talk to a marketing or PR agency.

Or are you?

I’m amazed how many prospects contact an agency without any advance preparation whatsoever. It’s not just that they don’t know what services the agency offers. The real issue is, they can’t even explain why they’re calling in the first place.

You might be raising an eyebrow at my suggestion that you actually need to prepare before calling a vendor. Don’t. I want to help you maximize your time, and potential investment.

Here’s why: The best way to use a vendor’s time during an initial call is to conduct a mini-discovery session. At FiComm, we will ask: What is your vision for your business? How do your services address your market’s needs? Where are you headed as a company? What will get you to the next level? What marketing obstacles do you face? That information shapes our remarks, ensuring that everything we say will be directly relevant to you.

Many advisors find those initial conversations enormously valuable in their own right. They help clarify their thinking. But others feel put on the spot. They freeze. They respond in standard brochure-speak: “We were founded in 1984, we have four advisors, we serve 200 households with an average account size of $400,000.”

Or they say, “We were hoping you would tell us the answers to those questions.”

Well, that’s helpful.

Imagine you’re meeting a potential wealth management client for the first time. They have $700,000 in a brokerage account, $400,000 in a retirement account, two kids, a dog and a house in L.A. Great. You start by asking their goals for themselves, their money, and their family.

Puzzled, they tilt their heads and say, “We were hoping you would tell us.”

See what I mean? How can you possibly come up with a solution for clients who can’t even articulate their goals, or speak to their financial pain points?

The same is true for us vendors. Before we can help you, we need to know where your business is going and how you think marketing can help you get there. The answers don’t have to be “right” (and we’ll help you get there), but it you come prepared to participate, our conversations can be very fruitful. If you don’t—well, it’s hard to deliver value for you. We know we’ll constantly have to prove ourselves and remind you why you hired us.

“But, Megan,” some advisors say, “we’re not ready for that. We’re just trying to understand the basics. How will we learn if you don’t tell us?”

If you’re calling an agency just to get a general marketing education, then that’s what you’ll get—general information, most of it irrelevant to you, and lacking the specifics you’re really looking for.

So, don’t call an agency to be your marketing tutor. Instead, read. Advisors have never had better access to self-help insights and information—through trade pubs, custodian relationships, blogs, podcasts, other advisors and industry pundits. Be curious. Be inquisitive. If you hear something on a podcast that intrigues you, follow the host back to LinkedIn. Read what they write there. Email your questions. Attend a webinar. Be an active participant at industry events.

At some point, you’ll understand the basics. You’ll have identified your own issues. And narrowed down your questions. Then, finally, you’ll be ready to call an agency.

Instead of saying, “Tell us what we need,” you’ll say, “We need help with this.

Megan Carpenter
Marketing
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Megan is CEO & Co-Founder at FiComm Partners, LLC. Her team develops winning communications strategies for entrepreneurs in the independent advisory community, and busines ... Click for full bio