How to Prepare for a Medical Event in the Middle of the Night
Growing older comes with a whole set of concerns and having a medical event in the middle of the night when no one is around is a terrifying thought.
On average, close to 25 percent and more of the senior population in the U.S. live alone. That number expects to grow as boomers turn 65 years of age because this group segment has the highest divorce rates and childless marriages. Knowing that data, more seniors will find themselves aging alone.
In a Facebook group for elder orphans, one of the biggest concerns they face is dealing with a medical event in the middle of the night and having no one around to help. So, I asked Dr. Maria Carney, a geriatrician for advice and tips on how people living alone can prepare for a medical event, especially if one occurs after the urgent care centers have closed. Dr. Carney offered the following tips:
- Develop a strong relationship with your primary care physician and the office staff
- Find out what the office has a 24-hour service call phone line that you can call when you become sick during the nighttime
- Find out if the hospital has a 24-hour service help phone line and learn the hospital where your physician works.
- Know if your community has 24-hour Urgent Care Centers.
- Some emergency rooms have fast track lines that address needs of those unsure if it is a real emergency. Ideally, you want to call the primary office first.
The other night, I put Dr. Carney's advice to the test. Here's what I found:
At 2:00 AM, I called my primary care physician's office. The recording instructed me to hang up and dial 911 if this is an emergency. Then it proceeded to say, "If it is not an emergency, visit our Urgent care Centers, after that, it continued and said, "We're directing your phone call to our physician on call."
I felt relaxed knowing that a doctor would be on the other side of the phone line if I needed to connect with one.
The following morning I called the RN at the physician's office. She told me that the doctor on call can only do so much via the phone and cannot treat, prescribe, or give advice. And anything short of having diarrhea and vomiting, you're better off calling 911 and going to the emergency room. For example, if you have
- Fallen and you cannot get up
- Fallen and hit your head and bleeding
- Experiencing chest pain
Then you should dial 911 or go to the emergency room. The RN did state that if a person has a thought to call the emergency room or 911, that person should follow through immediately. Assessing one's medical situation without an evaluation is difficult.
I Have A Brand And It Haunts Me
I was talking to my pal “Jonas” who recently decided to freelance (vs building a multi-consultant business) when he left a bigger firm to do his own thing.
Jonas is a global talent guy who works across the planet for some of the world’s most well known companies. He decided his best play—the one that would allow him to focus on what he loves most and live the life he’s planned—is to freelance for other firms.
His plan got off to a bit of a rocky start because—get this—none of the firms he approached believed he’d actually want to “just” freelance. He’d earned his rep by steadily building deep, brand name client relationships, practices and business, not by going off by himself as a solo.
Or as he put it “I have a brand and it haunts me.”
We both had a good belly laugh because he was already rolling in new projects, thrilled with his choice to freelance.
And yet, isn’t that the truth?
Good, bad, indifferent—our brands DO haunt us.
They whisper messages to those in our circle “trust him, he’s the bomb”, “hire her for anything creative as long as your deadline isn’t critical”, “steer clear—he talks a good game but doesn’t deliver”.
And thanks to social media, those messages—good and bad—can accelerate faster than you can imagine. One client, one reader, one buyer can be the pivot point that takes your consulting business to new territory.
So how do you deal with it?
Yep—you go for more of what comes naturally. In Jonas’ case, he stuck with what he’s known for—his work, his relationships, his track record for integrity—and won over any lingering skepticism about his move.
We weather the bumps in the road by staying true to who we are at our core.
So when a potential client says “Sorry, you’re just too expensive for me”, you don’t run out and change your prices. Instead, you listen carefully and realize they aren’t the right fit for your particular brand of expertise and service.
When a social media troll chooses you to lash out at, you ignore them and stay with your true audience—your sweet-spot clients and buyers.
And when your most challenging client tells you it’s time to change your business model to serve them better, you listen closely (there may be some learning here) and—if it doesn’t suit your strengths—you kiss them good-bye.
If your brand isn’t haunting you, is it really much of a brand?
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