Are You Using Your Brilliance?

Are You Using Your Brilliance?

It’s one thing to feel brilliant. To master your craft and build seemingly endless wisdom to offer your ideal clients.
 

It’s another thing to actually get your brilliance used.

To have a steady stream of clients, readers, buyers (take your pick) who not only absorb your advice, but also weave it into their own work, creating new strengths and building their own successes.

Isn’t that at the heart of the work we consultants and advisors do?

We make change happen. We make lives better. Sometimes we even make profound, earth-moving transformations.

So laboring in obscurity is not good for your future clients and it’s certainly not good for you.

The question becomes: how do you take your proverbial light out from under the bushel basket and shine it into the right corners?

Hey, if there were a magic button to push, I’d tell you, I truly would.

It’s more like a way of thinking. Of reminding yourself that your brilliance has a purpose.

Not certain how to pinpoint your best, highest use? You may have to take a look into your past to grab hold of tangible examples of successes (and get someone you respect to hold a mirror up so you can see it).

When I first met “Sam”, he was a 30-something college dropout who kept telling himself he wouldn’t amount to anything. He was waiting tables, renting a room in a tumbledown house, trying to figure out how to support his daughter.

But just a little digging proved that his world had once looked brighter. He’d been a bat boy for a major league baseball franchise (an infinitesimal percentage of applicants get THAT job), where two different household-name star players befriended him and gave him pointers.

His people skills were off the charts, which was one reason why he was the waiter who always went home with the biggest tips.

As he started to see his life—and his work—through a new lens, things started to change.

Today, Sam is a financial advisor. He went back to school, studied hard and invested in his natural brilliance—his care and concern for the people who cross his path. Now he’s the guy they trust to build their financial future.

Sam had a very deep well to climb out of—but chances are you’re far better positioned to identify and share your brilliance.

Start with your experiences and stories—both life and work. Jot down a sentence or two about each and keep them in a single document where you can peruse them at your leisure.

Look for the ones that resonate most clearly. Maybe you were in a family business that gave you a practical MBA. Or you traveled the world as a military brat and speak a smattering of languages. Perhaps you were a soccer star in college and still play in a local league.

These stories can be fodder for your brilliance. They may stay safely inside you, serving as internal reminders of your worth and life path. Or they can become tent poles for your brand, building your reputation and engaging your audience in your particular brand of brilliance.

Because no one—absolutely no one—can match your unique combination of talents, passions and experiences.

And isn’t getting your brilliance used what it’s all about?

Rochelle Moulton
Brand Strategy
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I am here to make you unforgettable. Which is NOT about fitting in. It IS about spreading ideas that make your clients think, moving hearts and doing work that matters. I’m ... Click for full bio

Advisors Will Be Extinct in 5 Years Unless…

Advisors Will Be Extinct in 5 Years Unless…

I’ve had financial advisors for more than 40 years. Not once in those years have I called my advisor to find out what stock/funds I should buy or sell. But I have called to find out where I should get my first mortgage, when to sell my house, or how much income I could get in retirement.

In short -- and I think I’m pretty typical – I was looking for financial advice, as it relates to my life.

Here’s the disconnect, what most advisors do is simply manage their clients’ assets. They determine what to buy, and what to sell, they think about risk management, about growing their practice by finding new clients and about getting paid.

Historically that has been the business model. But as more women take control over financial assets, they, like me, will be looking for a different experience. And unless the financial community is willing to change ….. advisors, as they are today will be extinct in five years.

Advisors who want to survive will have to do a lot more than just manage money – they will have to provide genuine “advice”.  That means doing what’s right for the client, not pushing product and pretending it’s advice.

Women especially, but all investors generally, are becoming more and more cynical. They says, “If I want advice about reducing my debt, that’s what I want and not ‘here’s more debt’ because that’s what my advisor gets paid for! And if saving taxes is what I want then saving taxes should take precedent over selling me a product.”

You may be thinking that spending your time providing advice isn’t lucrative but the reality is that in the long run – it pays off in spades. The advisors who take the time to build real relationships with clients, who provide advice as it relates to their clients’ lives, even when there is no immediate financial benefit to themselves, those who don’t simply push product – are the ones who over time have the most successful practices.

Generally women understand and value service, but they will say, “If I’m paying, I want to know what I’m paying for: Is it for returns? Is it for advice? Is it for administration? I want to know. Then I can make up my mind what’s worth it and what isn’t.”

Investing is becoming a commoditized business and technology is replacing research that no one else can find. Today the average advisor is hard pressed to consistently beat the markets, and with women emerging as the client of the future, unless they start providing real advice, their jobs will likely be extinct in five years.

Learn how to Retain Female Clients through this online course and earn CE credits. Or visit us at here and learn everything there is to know about what women want and how to serve them well.

Strategy Marketing
Marketing to Women
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Paulette Filion and Judy Paradi are partners at Strategy Marketing and have run their own businesses for more than 20 years. Paulette is an expert in financial services and Ju ... Click for full bio