Are You Using Your Brilliance?

Are You Using Your Brilliance?

It’s one thing to feel brilliant. To master your craft and build seemingly endless wisdom to offer your ideal clients.

It’s another thing to actually get your brilliance used.

To have a steady stream of clients, readers, buyers (take your pick) who not only absorb your advice, but also weave it into their own work, creating new strengths and building their own successes.

Isn’t that at the heart of the work we consultants and advisors do?

We make change happen. We make lives better. Sometimes we even make profound, earth-moving transformations.

So laboring in obscurity is not good for your future clients and it’s certainly not good for you.

The question becomes: how do you take your proverbial light out from under the bushel basket and shine it into the right corners?

Hey, if there were a magic button to push, I’d tell you, I truly would.

It’s more like a way of thinking. Of reminding yourself that your brilliance has a purpose.

Not certain how to pinpoint your best, highest use? You may have to take a look into your past to grab hold of tangible examples of successes (and get someone you respect to hold a mirror up so you can see it).

When I first met “Sam”, he was a 30-something college dropout who kept telling himself he wouldn’t amount to anything. He was waiting tables, renting a room in a tumbledown house, trying to figure out how to support his daughter.

But just a little digging proved that his world had once looked brighter. He’d been a bat boy for a major league baseball franchise (an infinitesimal percentage of applicants get THAT job), where two different household-name star players befriended him and gave him pointers.

His people skills were off the charts, which was one reason why he was the waiter who always went home with the biggest tips.

As he started to see his life—and his work—through a new lens, things started to change.

Today, Sam is a financial advisor. He went back to school, studied hard and invested in his natural brilliance—his care and concern for the people who cross his path. Now he’s the guy they trust to build their financial future.

Sam had a very deep well to climb out of—but chances are you’re far better positioned to identify and share your brilliance.

Start with your experiences and stories—both life and work. Jot down a sentence or two about each and keep them in a single document where you can peruse them at your leisure.

Look for the ones that resonate most clearly. Maybe you were in a family business that gave you a practical MBA. Or you traveled the world as a military brat and speak a smattering of languages. Perhaps you were a soccer star in college and still play in a local league.

These stories can be fodder for your brilliance. They may stay safely inside you, serving as internal reminders of your worth and life path. Or they can become tent poles for your brand, building your reputation and engaging your audience in your particular brand of brilliance.

Because no one—absolutely no one—can match your unique combination of talents, passions and experiences.

And isn’t getting your brilliance used what it’s all about?

Rochelle Moulton
Brand Strategy
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I am here to make you unforgettable. Which is NOT about fitting in. It IS about spreading ideas that make your clients think, moving hearts and doing work that matters. I’m ... Click for full bio

Most Read IRIS Articles of the Week: July 17-21

Most Read IRIS Articles of the Week: July 17-21

Here’s a look at the Top 11 Most Viewed Articles of the Week on, July 17-21 2017 

Click the headline to read the full article.  Enjoy!

1. Is Alternative Beta the New Fixed Income?

The fee debate raging across mutual funds has long since seeped into hedge funds. Certainly the direction of travel on hedge fund fees was already downward, as strong industry competition and underwhelming performance have taken their toll. — Yazann Romahi

2. The 5 Big Questions for the Second Half of 2017

Equity markets continued their strong run in the second quarter of 2017, thanks to the global economy hitting its stride and registering the fastest level of growth in six years. For the first time since 2011, the U.S. is no longer the only shining star as economic momentum picked up across the globe. — Sonu Varghese

3. Smart Beta ETFs: The "Dream Diet" for Your Portfolio

What’s powerful about Smart Beta is that it allows investors to target very specific factors to create an ideal portfolio based on a given asset allocation.  — Salvatore Bruno

4. D‐O‐L = Confusion, Frustration, and Finally Reluctant Acceptance and Hope

At almost every financial and insurance conference we’ve attended in the past year, sessions to discuss the Department of Labor (DOL) Fiduciary Rule have been among the most popular. — Merriah Harkins

5. How To Hold A Stress-Free Money Conversation

In researching high growth professional services firms we made an eye-opening discovery. Those firms that did systematic business research on their target client group grew faster and were more profitable. — Michael Kay

6. 12 Financial Truths (Including Some You Won't Like)

We live in a noisy world where wisdom is hard to discern.  Here are a dozen financial truths honed from more than three decades of observation. — James E. Wilson

7. Are You Responsible for How Others Take Your Actions?

If you keep getting the same actions or responses from your interactions, it is most likely you that is the problem.  Stop blaming others for your issues. — Matthew Halloran​​​​​​​

8. 4 Surefire Ways to Enhance Your Influence

Being influential through your verbal and non-verbal communication Monday to Monday® requires deliberate practice. You can’t read how-to’s in a book or rely on your title and comfort level to be influential. — Stacey Hanke​​​​​​​

9. How Business Owners Allow Coffee Shops to Waste Time and Money

We all search for the least chaotic place to work and think. However, your location could hurt your productivity. Here’s why…. — Jennifer Goldman​​​​​​​

10. Four Simple Tricks to Find Your Passion That Work Every Time

You’re supposed to have a single burning passion, right? To feel this incredible drive to do this thing that you love. — Alli Polin

11. The Greatest Disrupter to Your Future Practice Will Be Your Clients

Real innovation, and real disruption, will be concepts and methods which “do new things that make the old things obsolete”. — Tony Vidler

Douglas Heikkinen
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IRIS Co-Founder and Producer of Perspective—a personal look at the industry, and notables who share what they’ve learned, regretted, won, lost and what continues ... Click for full bio