Love + Business = The New Path to Success?

Love + Business = The New Path to Success?

The old formula: love + business = disaster.

The new formula: love + business = brilliance.

Love is a word business schools—not to mention consulting and advisory firms—shy away from. We are taught to make our case with value propositions. With analysis. With cold-hard logical facts.

But here’s the thing.

No matter how we decide to (analytically) justify it, we humans make decisions based on emotion.

We make flash-point choices, sometimes with tens of thousands or even millions of dollars hanging in the balance, based on how it makes us feel. Strong, proud, excited, smart…

So what’s love got to do with it?


Plenty as researchers have proven over and over and over  again.

Your sweet-spot clients need to feel the love. What entrepreneur/angel investor Wendy Lea calls “an intense feeling of connection”.

They need to feel you care about what you do. Not just by your words, but also through your actions: what you share, how you share it, how you evangelize for your big idea.

They need to feel you care—that you actually feel for them. That you’re focused on how you can best serve and even delight them in ways both professional and personal.

They need to feel your love.


Love as in your drive—your calling—to plow through obstacles and face down fears because you have a bigger purpose.

Because when you’re not afraid to show your love—even when it’s not perfect—that’s when your work and your business start to change. When your trust opens new relationships or sparks a re-flowering of those beginning to stale.

It’s not what they taught us in school or the big (and small) firms where we learned our craft.

But mixing love with our business is how we become brilliant.

How you become a lustrous, shining light in your world.

How you build a tribe that shines that light into corners you only dared dream of reaching solo.

How you build a sustainable business that produces work that matters far beyond yourself alone.

Love + business = the new path to success.

Rochelle Moulton
Brand Strategy
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I am here to make you unforgettable. Which is NOT about fitting in. It IS about spreading ideas that make your clients think, moving hearts and doing work that matters. I’m ... Click for full bio

Most Read IRIS Articles of the Week (March 20 - 24)

Most Read IRIS Articles of the Week (March 20 - 24)

Here’s a look at the Top 11 Most Viewed Articles of the Week on IRIS.xyz, March 20 - 24, 2017 


Click the headline to read the full article.  Enjoy!



1. Facing a Massive Menu of ETFs? 4 Steps for Smart Choices


In the world of ETFs, advisors face a similar challenge. Simply put, the menu of ETFs is massive. And while advisors used to debate only about the merits of active versus passive investing ... — Jillian DelSignore

2. 5 Reasons Not to Run From REITs During Rising Interest Rates


Here are five reasons why we believe simply shifting your strategy, but not running from REITs, may provide desired yield—even in the face of yet another rate hike ... — Salvatore Bruno

3. The Impact of Working with a Narcissist


There are different types of narcissists but handling them is always the same: be humble, don’t engage. — Tanya Beaudry

4. Advisors: How to Get Referred


Use these simple tips to establish and grow valuable relationships with Centers of Influence to have them recommend you to their best clients. — Paul Kingsman

5. Five Reasons Why You're Not Getting Referrals


​Are you getting enough qualified referrals from people within your network? Or are you relationship rich but referral poor? — James Pollard

6. Understanding ETF Liquidity and Trading


ETFs offer attractive features—access to a broad range of asset classes, sectors and styles in a liquid, transparent and cost-effective vehicle. But before using that vehicle, it’s helpful to understand how it works ... — ProShares

7. McMobile: Will McDonald’s Mobile Strategy Kill the Drive-thru?


While I personally won’t forsake my Starbucks ritual for McDonalds’ curbside delivery, I have to concede the prospect of having my breakfast provided to me as I pull up to a restaurant does sound appealing. — Joseph Michelli

8. Top Ten Strategies for Increasing Marketing ROI


So many leads, so little time. Your marketing strategy is generating so many qualified prospects and you can’t keep pace. It is an enviable position. — Elizabeth Harr​​​​​​​

9. Is the Trump Bump an Example of Irrational Exuberance?


The stock market continues to soar. The natural question is: How long can this go on? — Mark Germain​​​​​​​

10. Can Trump Follow Reagan's Playbook?


New presidents typically arrive in office with an economic agenda. In the case of Trump, the nature of his proposals has invited comparison with a variety of changes made under the first term of President Ronald Reagan in the 1980s. — Matthew F. Beaudry

11. Hope Is Fading for Robust Economic Growth


The hope for economic growth much beyond 2.0% looks to be deferred, as legislation appears to be bogging down and the Fed is reducing monetary support, clearly taking the path to interest rate normalization. — SNW Asset Management​​​​​​​

Douglas Heikkinen
Perspective
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IRIS Founder and Producer of Perspective—a personal look at the industry, and notables who share what they’ve learned, regretted, won, lost and what continues to ... Click for full bio