All Articles by
Duena Blomstrom

Duena Blomstrom
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Duena Blomstrom is an independent Digital Banking consultant, an entrepreneur and VC, a mentor for Startupbootcamp and Techstars, an uncomfortably opinionated blogger, a public speaker at industry events, the mother of a 4-going-on-14 year old who she sees in between plane rides, and maybe most importantly, if for the past 18 years she has alternated between the Telco and the Finance world on the strategy and consulting side be it for sales or marketing, for the past 5 years she has been the Head of Sales and Marketing for Meniga from when it was a tiny Icelandic start-up to being market leader in customer engagement in finance and have therefore "seen it all" in digital. 

She is on a crusade to teach the industry that Big-4-wooden-language will get us nowhere; she is passionate about getting FIs to think of the concept of "Emotional Banking" or how to stop thinking feature set and start thinking customer's feelings and she's interested in all things at the intersection of technology and behavioural science. Learn more here