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Elizabeth Harr is an accomplished entrepreneur and experienced executive specializing in brand management for successful business growth. As a partner at Hinge, she leads Hinge’s practice that focuses on branding and marketing strategies for technology services firms that serve both the commercial and federal space. Prior to joining Hinge, Elizabeth co-founded a Microsoft solutions provider company and grew it into a thriving organization that became known for its expertise in Microsoft customer relationship management.
Elizabeth has co-authored several Hinge research books and reports, including The Visible Expert ℠, Inside the Buyers Brain, The Social Media Guide for Professional Services, How Buyers Buy: Technology Services Edition and Online Marketing for Professional Services: Technology Services Edition and regularly contributes to Hinge’s company blog. She has a Master’s degree in International Economics from Columbia University in New York and a B.A. from University of Missouri - Columbia. Learn more here.