All Articles by
Financial industry influencer. Popular social media speaker. A creative force in financial services marketing. And it all started when Sheri Fitts was five, selling her very own homemade rose-petal perfume in baby food jars, door-to-door.
Today, Sheri infuses ShoeFitts’ educational programs, marketing packages and speaking engagements with plenty of that early entrepreneurial flair. She debuted in the financial services industry as an award-winning graphic designer, progressed to participant curriculum design, and advanced to sales and marketing before stepping out on her own as a consultant and speaker. With 25+ years of industry experience in her pocket, Sheri collaborates with retirement plan advisors, third-party administrators, and financial service organizations to help them leverage marketing tools, social media strategy tactics, and meaningful connections. She has received awards and recognition from the Plan Sponsor Council of America, Pension and Investments; National Association of Government Defined Contribution Administrators; and the International Association of Business Communicators.
A natural-born communicator, Sheri also earned Toastmasters’ adult-level Speechcraft certificate in the 8th grade. Now she’s an award-winning speaker and has been named one of the 100 top influencers in the retirement planning (DC) industry. If all of that isn’t enough to pique your interest, Sheri was also named Paper Girl of the Year (1976). So you can be confident that when you work with Sheri Fitts, she delivers. Learn more here.