To Calm Client Fears About International Stocks, Speak Their Language

To Calm Client Fears About International Stocks, Speak Their Language

Written by Guest Writer: Chris Shuba, Founder of Helios Quantitative Research

Market volatility is normal. And though we can’t predict the future, volatility in the coming years is a safe bet. Clients look to you, their advisor, to build investment portfolios that can help them navigate through unstable times.

Clients tend to invest in what they are familiar with. They recognize U.S.-based indices like the Dow, the Russell, Nasdaq and the S&P 500, and build their portfolios with them. Currently, U.S. investors have nearly 75% of their investments in U.S.-based assets¹. Diversification, such as exposure to international markets, is a key component to a stronger portfolio and can help protect clients against volatility. As their advisor, you can provide simple recommendations based on multi-factor data to help bridge this “international” gap in your clients’ portfolios.

If you’re not familiar with the concept of multi-factor investing, it’s quite simple. Specific investment factors— value, quality, momentum, low volatility, and size—can be used to select assets that tilt a portfolio in one direction with the goal of boosting returns. For example, a portfolio that focuses on “value” seeks to identify stocks that demonstrate a favorable price-to-earnings ratio. A focus on “quality” looks at equity return, leverage ratio, and earnings variability, while a momentum-based strategy weighs heavily on stocks that have been outperforming the market for a given period and are expected to continue in the foreseeable future. Each factor-based strategy provides specific benefits depending on the market environment at the time.

The powerful thing about introducing multi-factor investing in a client discussion is that it gives you the opportunity to compare apples to apples, making it much easier for your clients to understand not only why international equities are a valuable diversification tool, but also how multiple components in a portfolio work together to help ensure sustainable returns over the long term, even in the face of unprecedented volatility. You can start by introducing the concepts of value, quality, and momentum—all factors that are easy to explain, and that most every investor can grasp quickly. Discuss how a diversified portfolio can help create a more consistent return structure, and then use real-world data and market information to create a simple model that illustrates the 12-month implied volatility for international equities compared to something every client is familiar with: domestic large caps within the S&P 500. What the numbers show is that volatility tracks quite consistently across the two asset classes.

Source: Helios Quantitative Research

Next, discuss how the risk associated with the two asset classes is also similar, and by overweighting international equities within a U.S.-equities-based portfolio, risk is reduced because, quite simply, the client doesn’t have all eggs in one basket. At the same time, the implied volatility chart can be used to talk through how this diversification can help smooth volatility over time.

Telling this simple story can do wonders at calming client nerves, setting their expectations not only about the value of international equities and why they serve as an important diversification tool even when they are underperforming, but also about the need to protect against continued volatility within the U.S. equities space. While the value potential for U.S. equities seems high, there’s no way to predict how long that value will last. By leveraging a cost-effective, multi-factor ETF that focuses on high quality, high value international equities, your clients can effectively “dip their toes in the water” using a tool that is specifically designed to reduce the impact of volatility on their portfolio.

¹Source: Openfolio

Opinions and statements of market trends that are based on current market conditions constitute our judgment and are subject to change without notice. These views described may not be suitable for all investors. References to specific securities, asset classes and financial markets are for illustrative purposes only and are not intended to be, and should not be interpreted as, recommendations. Past performance is no guarantee of future results. Investment returns and principal value of an investment will fluctuate so that an investor’s shares, when redeemed, may be worth more or less than their original cost. ETF shares are bought and sold throughout the day on an exchange at market price (not NAV) through a brokerage account, and are not individually redeemed from the fund. Shares may only be redeemed directly from a fund by Authorized Participants, in very large creation/redemption units. For all products, brokerage commissions will reduce returns.

J.P. Morgan Asset Management is the marketing name for the asset management business of JPMorgan Chase & Co. and its affiliates worldwide.
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Most Read IRIS Articles of the Week: April 17-21

Most Read IRIS Articles of the Week: April 17-21

Here’s a look at the Top 11 Most Viewed Articles of the Week on, April 17-21, 2017 

Click the headline to read the full article.  Enjoy!

1. Market Keeping You up at Night? Look for the Right Hedge

Like so many others in the industry, I was wrong. For years, I was certain that the bull market was nearing its end. I thought the market was over-extended, and that, surely, the wild equities run was coming to an end. But everyone else was bullish, and perhaps rightfully so. And while I’ve watched equities continue on their spectacular rise, I do think now is the time (really!) to put a hedge in place. Here’s why. Here’s how. — Adam Patti

2. How to Manage Bond Market Pain and Seek the Gain When Rates Are Rising

The realities for fixed income investors have changed. How is this being reflected in markets? Bond investing has become increasingly difficult over the past decade. Markets have been heavily distorted by ultra-low interest rates and quantitative easing, as well as by extreme risk aversion in response to the global economic crisis and the eurozone debt crisis. — Nick Gartside

3. Seven Reasons You'll Fail as a Financial Advisor

Is being a financial advisor worth it? I am an optimistic person and I encourage other people to keep a positive mental attitude (shout-out to Napoleon Hill and W. Clement Stone). However, by taking a good, hard look at the negatives in life, we can successfully pivot towards the positive aspects that will help us achieve our goals. — James Pollard

4. The Secret to Turning Every Prospect into a Client

How do you treat one of your most valued, existing clients? Here’s a list of some things that come to mind. — Andrew Sobel

5. Why Do Clients Change Advisors?

According to many advisors I speak with, the only clients that leave are those who have died. And while attrition may not be a big problem in this industry, I have to assume that at least a few clients change advisors without doing so via the funeral home. — Julie Littlechild

6. Why You Should Focus on Getting Referral Sources

I was talking with an advisor last week about how to get into conversations about what he does. He was relaying the story of going jogging with a friend who could be a good client but is, more importantly, connected to a large network of people who fit this advisors ideal client description. — Stephen Wershing

7. How Big Picture Thinkers Seize More Opportunities in 7 Steps

Big picture thinkers are not unicorns - rare and mystical. And they were not born with the innate ability to think big. They do, however, pay attention to the broader landscape and take the time to think, analyze and evaluate. — Jill Houtman and Danny Domenighini

8. 5 Actions to Build Your Reputation

Your reputation is who you are and how you show up, Monday to Monday®.  Many of us take our image and reputation for granted.  Give careful thought to the kind of reputation that you would be proud of Monday to Monday® and that would resonate with your purpose and priorities. — Stacey Hanke

9. How Are You Poised to Begin Welcoming GenZ to Your Workplace?

The generational changing of the guard is a fact of life as old as time. Young replaces old in responsibility, importance, control and culture. Outside of the family, the workplace is perhaps where this is seen most regularly by most people. — Shirley Engelmeier

10. Are Price Objections REALLY Price Objections?

Next time you hear your prospects give you price objections, it’s not because of the price. The give price objections because they don’t know the full value proposition that they’d be paying for. And it’s not based on their need, or your features and functions. It’s based on the buying criteria they want to meet internally. — Sofia Carter

11. Understanding the Economic Value of Transition Deals

Last week we wrote about the economic rationale behind going independent vs. moving to another major firm as an employee. As a follow-up topic, we thought it prudent to analyze transition packages attached to big firm moves and peel back the layers of the onion to show the components of these deals. — Louis Diamond

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