Three Ways to Create Something Original

Three Ways to Create Something Original

Struggling to come up with a creative idea? Not sure how to improve your product, service, book, blog post, speech, or anything you’re working?

But, it’s all been done before…NOT!


It’s getting harder and harder to create something original because there is more and more stuff being distributed, searched for, and copied on the Internet.

More people than ever are introducing their ideas to the world. How do you create something new and fresh especially when you think you don’t have a creative bone in your body?

Good news is you don’t need to be creative!

You just have to have an opinion. I know you have one of those even if you don’t express it.

Awareness and research are the keys…


Whenever I’m looking for new, fresh ways to create good content for you, there are three questions or thoughts I use.

I review a lot of material and read many books, online magazines, and so on. I do a lot of research. These are stimulants and give me ideas.

So, when I’m looking for new, fresh ways to create good content for you, there are three questions or thoughts I use.

Doesn’t everything great come in threes?


When I’m looking for new, fresh ways to create good content for you, there are three questions or thoughts I use.

  1. That is not true because…
  2. That is true, but…
  3. That is true, and…
     

Use these statements to add your own thoughts, ideas, and additions. Bam! It’s original because there’s only one you and you’ve just altered something.

The minute you add your own flavor to something, it’s an original. You are an original and therefore the transitive property lives on.

I don’t care if someone else thinks the same thing or said the same thing. Put your personality and twist on it. Besides, people need to hear stuff a billion times before they get it. Repetition breeds impression and all that.

Tell me something original. Go ahead! I dare ya!

Andrew LaCivita
Human Behavior
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An internationally recognized recruitment executive, author, and inspirational speaker, Andrew LaCivita is the founder and chief executive officer of milewalk, a prominent Chi ... Click for full bio

Why Lasting Change Is Hard

Why Lasting Change Is Hard

Before we had any children, my wife and I lived in the heart of Dallas. One day, on our way back to our house, we were driving down Skillman Avenue when we were caught in a sudden torrential downpour.

The rain was coming down incredibly hard, which wouldn’t have been a problem if the storm drains were equipped to handle that much water. Instead, the road itself filled with water faster than we could have anticipated. Quickly, the water rose up the side of our car. Trying not to panic, we realized that we could not continue and would need to turn around and get to higher ground.

Water rising up the side of your car door is the kind of roadblock you might not expect to encounter, but when you do, it’s formidable. We couldn’t drive through it or even around it. We had to deal with it quickly or face serious consequences.

When we’re trying to implement change in our own lives, it’s important to identify and plan for common roadblocks to lasting change.

The first and, in my opinion, most important roadblock to lasting change is not addressing the real issue.

Let’s say you wake up in the middle of the night with a sore throat. You’re annoyed by feeling sick but your throat really hurts, so you get up and spray a little Chloraseptic in your mouth and drift off to sleep. When you wake up the next day, you still have a sore throat, so you pop in a cough drop and go about your day.

The change you’re making – using a numbing agent – might work if you’ve only got a cold, but if it’s strep throat, you’re not addressing the real problem. Only an antibiotic will cure what ails you, even if Chloraseptic will keep the pain at bay for a while.

Just like how more information is needed to diagnose your sore throat than one feeling, problems you encounter in your life or business require diagnostics, too. Figuring out the real problem – not just your most apparent needs – requires some introspection and a little bit of time.

Here are eight questions to ask when you need to discover the root cause, courtesy of MindTools.com:
 

  1. What do you see happening?
  2. What are the specific symptoms?
  3. What proof do you have that the problem exists?
  4. How long has the problem existed?
  5. What is the impact of the problem?
  6. What sequence of events leads to the problem?
  7. What conditions allow the problem to occur?
  8. What other problems surround the occurrence of the central problem?
     

Once you have your answers to these key questions, you can’t stop there. Your vantage point is skewed from your own perspective. You’re going to want to ask someone else to evaluate the problem at hand with the same questions and then compare your answers.

If you and all of the partners at your firm have similar answers, you’ll know you’re on the right track. If you wind up with wildly different ideas, I suggest seeking the advice of someone outside your organization. Fresh eyes can make all the difference in understanding a problem.

I often talk about being ‘too close’ to understand. You’ve probably heard the illustration about a group of people standing by an elephant with blindfolds on, trying to describe what they’re experiencing. Depending on what part of the elephant you’re next to, you’re going to have different observations.

But someone outside of that elephant’s cage can clearly identify the elephant.

The first key to making a lasting change is to make sure you’ve addressed the real problem and are looking for authentic change.

Next time, we’ll address the second major roadblock to creating last change.

Jud Mackrill
Digital Marketing
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Jud Mackrill serves as the Cofounder of Mineral. At Mineral, his focus is helping investment advisory businesses focus on growing digitally through full-scale design, brand de ... Click for full bio