5 Actions to Build Your Reputation
Your reputation is who you are and how you show up, Monday to Monday®. Many of us take our image and reputation for granted. Give careful thought to the kind of reputation that you would be proud of Monday to Monday® and that would resonate with your purpose and priorities.
This is what makes your reputation authentic. What do you want to be known for? What do you want people to think when someone says, “Hey, do you know [your name]?” These are critical questions that need deliberate answers. When you get clear about what you stand for, it is easy to be you Monday to Monday®.
Everything you do and say is a reflection of you. Your name is attached to everything you communicate, whether spoken or written, meeting agenda or email, podcast or social media post. You owe it to yourself to be accountable for the communication you put out there and make sure it is consistent with how you want people to perceive you.
If you have any kind of social media account, give serious thought to every message, picture and post. Think through how your message could be received and perceived by others, especially those who don’t know you. Ask yourself, “Would I be smart to put this on a billboard in the middle of Times Square?” If the answer is “no,” then it’s not smart to post it on social media, either. If you are ever in doubt about whether to post something, ask for feedback from someone you trust.
Today, commit to building and maintaining your reputation by doing the following:
- List two to three adjectives that describe how you want to be perceived by others.
- Ask a few individuals to tell you one word that describes how they perceive you. Does that word match one of the adjectives you wrote down?
- Before you walk out the door each morning, look in the mirror. What kind of first impression will you make? Do you represent the personal brand you described above? If not, make the change needed to be consistent.
- Write down three action steps you can take to grow your personal brand and show up consistently, Monday to Monday.
- This week check all your social media profiles to ensure they are aligned with your personal brand and promote a positive reputation.
Most Read IRIS Articles of the Week: April 17-21
Here’s a look at the Top 11 Most Viewed Articles of the Week on IRIS.xyz, April 17-21, 2017
Click the headline to read the full article. Enjoy!
Like so many others in the industry, I was wrong. For years, I was certain that the bull market was nearing its end. I thought the market was over-extended, and that, surely, the wild equities run was coming to an end. But everyone else was bullish, and perhaps rightfully so. And while I’ve watched equities continue on their spectacular rise, I do think now is the time (really!) to put a hedge in place. Here’s why. Here’s how. — Adam Patti
The realities for fixed income investors have changed. How is this being reflected in markets? Bond investing has become increasingly difficult over the past decade. Markets have been heavily distorted by ultra-low interest rates and quantitative easing, as well as by extreme risk aversion in response to the global economic crisis and the eurozone debt crisis. — Nick Gartside
Is being a financial advisor worth it? I am an optimistic person and I encourage other people to keep a positive mental attitude (shout-out to Napoleon Hill and W. Clement Stone). However, by taking a good, hard look at the negatives in life, we can successfully pivot towards the positive aspects that will help us achieve our goals. — James Pollard
How do you treat one of your most valued, existing clients? Here’s a list of some things that come to mind. — Andrew Sobel
According to many advisors I speak with, the only clients that leave are those who have died. And while attrition may not be a big problem in this industry, I have to assume that at least a few clients change advisors without doing so via the funeral home. — Julie Littlechild
I was talking with an advisor last week about how to get into conversations about what he does. He was relaying the story of going jogging with a friend who could be a good client but is, more importantly, connected to a large network of people who fit this advisors ideal client description. — Stephen Wershing
Big picture thinkers are not unicorns - rare and mystical. And they were not born with the innate ability to think big. They do, however, pay attention to the broader landscape and take the time to think, analyze and evaluate. — Jill Houtman and Danny Domenighini
Your reputation is who you are and how you show up, Monday to Monday®. Many of us take our image and reputation for granted. Give careful thought to the kind of reputation that you would be proud of Monday to Monday® and that would resonate with your purpose and priorities. — Stacey Hanke
The generational changing of the guard is a fact of life as old as time. Young replaces old in responsibility, importance, control and culture. Outside of the family, the workplace is perhaps where this is seen most regularly by most people. — Shirley Engelmeier
Next time you hear your prospects give you price objections, it’s not because of the price. The give price objections because they don’t know the full value proposition that they’d be paying for. And it’s not based on their need, or your features and functions. It’s based on the buying criteria they want to meet internally. — Sofia Carter
Last week we wrote about the economic rationale behind going independent vs. moving to another major firm as an employee. As a follow-up topic, we thought it prudent to analyze transition packages attached to big firm moves and peel back the layers of the onion to show the components of these deals. — Louis Diamond
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