The Importance of Having a Clear and Specific Purpose
“Every morning in Africa, a gazelle wakes up. It knows that it must run faster than the fastest lion or it will be killed. Every morning, a lion wakes up. It knows that it must outrun the slowest gazelle or it will starve to death. It doesn’t matter whether you’re the lion or the gazelle – when the sun comes up, you’d better be running.” – Author Unknown
So, to be clear, the story is not just about running. It’s about something far more important. The story underscores the importance of having a clear and specific “purpose” that you will focus on at the beginning of every day. Both the lion and gazelle start each day with a clear and specific purpose. Do you? Do you know what you need to do each day that will move you and your organization closer to your goals? Or, do you start each day dealing with whatever comes first whether it’s important or not? Are you prone to activity just to convince yourself that you are busy or is your activity directed towards the achievement of your purpose? Be honest with yourself.
When you lack a clear and specific purpose, you leave yourself open to any one of the following scenarios:
- You start the day slow, stay slow and so does everyone around you. Nothing gets done.
- You start the day with a less than acceptable attitude and no enthusiasm whatsoever. You are unhappy and easily frustrated with the smallest problems. You end the day the same way you started it and bring it all back with you the very next day.
- You waste time and money, accomplish very little and end the day exhausted with little to show for the time you were “working”.
- You position yourself to be a victim of your circumstances and give up being a master of them. You attract others who are also victims. They add to your misery!
There is nothing more powerful to your workday and your business than knowing your purpose and executing it in an efficient and effective manner. Knowing and acting upon your purpose will not only excite you but everyone with whom you have contact. So, like the story, “when the sun comes up, start running,” know and act upon your purpose!
Most Read IRIS Articles of the Week: April 17-21
Here’s a look at the Top 11 Most Viewed Articles of the Week on IRIS.xyz, April 17-21, 2017
Click the headline to read the full article. Enjoy!
Like so many others in the industry, I was wrong. For years, I was certain that the bull market was nearing its end. I thought the market was over-extended, and that, surely, the wild equities run was coming to an end. But everyone else was bullish, and perhaps rightfully so. And while I’ve watched equities continue on their spectacular rise, I do think now is the time (really!) to put a hedge in place. Here’s why. Here’s how. — Adam Patti
The realities for fixed income investors have changed. How is this being reflected in markets? Bond investing has become increasingly difficult over the past decade. Markets have been heavily distorted by ultra-low interest rates and quantitative easing, as well as by extreme risk aversion in response to the global economic crisis and the eurozone debt crisis. — Nick Gartside
Is being a financial advisor worth it? I am an optimistic person and I encourage other people to keep a positive mental attitude (shout-out to Napoleon Hill and W. Clement Stone). However, by taking a good, hard look at the negatives in life, we can successfully pivot towards the positive aspects that will help us achieve our goals. — James Pollard
How do you treat one of your most valued, existing clients? Here’s a list of some things that come to mind. — Andrew Sobel
According to many advisors I speak with, the only clients that leave are those who have died. And while attrition may not be a big problem in this industry, I have to assume that at least a few clients change advisors without doing so via the funeral home. — Julie Littlechild
I was talking with an advisor last week about how to get into conversations about what he does. He was relaying the story of going jogging with a friend who could be a good client but is, more importantly, connected to a large network of people who fit this advisors ideal client description. — Stephen Wershing
Big picture thinkers are not unicorns - rare and mystical. And they were not born with the innate ability to think big. They do, however, pay attention to the broader landscape and take the time to think, analyze and evaluate. — Jill Houtman and Danny Domenighini
Your reputation is who you are and how you show up, Monday to Monday®. Many of us take our image and reputation for granted. Give careful thought to the kind of reputation that you would be proud of Monday to Monday® and that would resonate with your purpose and priorities. — Stacey Hanke
The generational changing of the guard is a fact of life as old as time. Young replaces old in responsibility, importance, control and culture. Outside of the family, the workplace is perhaps where this is seen most regularly by most people. — Shirley Engelmeier
Next time you hear your prospects give you price objections, it’s not because of the price. The give price objections because they don’t know the full value proposition that they’d be paying for. And it’s not based on their need, or your features and functions. It’s based on the buying criteria they want to meet internally. — Sofia Carter
Last week we wrote about the economic rationale behind going independent vs. moving to another major firm as an employee. As a follow-up topic, we thought it prudent to analyze transition packages attached to big firm moves and peel back the layers of the onion to show the components of these deals. — Louis Diamond
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