To Locate Our Leadership Direction We Need to Dig Deep

To Locate Our Leadership Direction We Need to Dig Deep

This past week I needed to replace my old gas lines with new pipes to connect with an updated system. Although going through the process was a bit uncomfortable, there really was no choice if I no longer wanted water in my gas line. To make this happen, the gas company had to dig deep to locate my current hook-ups and re-trench my property with the new pipes. Holding off was just a temporary solution and a poor choice at that. I had to embrace this total property upheaval if I no longer wanted to lose heat or hot water.

In the same way, we all have busy careers that don’t afford us a lot of time to come up for air and dig deep to discover what kind of leaders we want to be. Even if we don’t want to feel uncomfortable or stressed, we know that we need to constantly grow to be influential leaders. We can delay our thinking about our leadership direction temporarily until we run amuck and realize that we no longer can just swim around in our old thinking and patterns.

To locate our leadership direction we need to dig deep.

Today is the day to dig deep to realign your leadership pipeline.


Before the gas company could upgrade my gas lines, they needed to evaluate what was taking place in my current situation. They needed to fully assess where all the pipes were located and what was causing the water in the line. Similarly, leaders need to make a full evaluation on how their leadership is going today.

  • How would you describe you leadership?
  • What kinds of places are you leading in?
  • Has your leadership evolved? In what way?
  • Do you have a leadership mantra that guides you? What is it?


When we conduct an assessment we realize what is going well and what still needs to be tweaked. Additionally, we need to dig deep and identify specifically what isn’t working and why we aren’t feeling successful. For example, if we sense that we aren’t being heard when we speak up in meetings, we need to look at what is causing the disconnection. Sometimes asking a colleague, co-worker or boss can be insightful for us.


Have you been reading about some intriguing new strategies or ideas that you would want to incorporate into your leadership? Have you received feedback about an area you may want to explore or improve? These kinds of questions can often guide where you want to focus your explorations. Look at areas to strengthen your skills and well as topics that motivate you. Both can provide a wonderful balance in growing forward.

To locate your leadership direction find areas to grow skills as well as your mind.


Create a plan by writing down what you specifically need to change or learn about to follow this new leadership direction.

  • List all the changes that seem important or essential
  • Choose one or two areas to work on and write out the actions you want to take
  • Give timeframes and ways you will measure success
  • Choose an accountability partner to help you stay on track


This is where we need to be brave and assertive. We need to think of who can help us reach our next milestones. We need to dig deep. If we want to learn some new skills or have exposure to a different department in our organization, we need to think of who can set up connections for us. Is there someone who already has the knowledge that we can shadow?


Finally establish ways to measure your success. How will you know when you are on the right path to your chosen leadership direction? Decide on what your leadership will look like and feel like. Then you will know for sure when you are there.

How do you dig deep to locate your leadership direction?

Terri Klass
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Terri founded Terri Klass Consulting over 20 years ago to partner with organizations to create cultures of empowerment and develop future leadership. She delivers hi ... Click for full bio

Advisors Will Be Extinct in 5 Years Unless…

Advisors Will Be Extinct in 5 Years Unless…

I’ve had financial advisors for more than 40 years. Not once in those years have I called my advisor to find out what stock/funds I should buy or sell. But I have called to find out where I should get my first mortgage, when to sell my house, or how much income I could get in retirement.

In short -- and I think I’m pretty typical – I was looking for financial advice, as it relates to my life.

Here’s the disconnect, what most advisors do is simply manage their clients’ assets. They determine what to buy, and what to sell, they think about risk management, about growing their practice by finding new clients and about getting paid.

Historically that has been the business model. But as more women take control over financial assets, they, like me, will be looking for a different experience. And unless the financial community is willing to change ….. advisors, as they are today will be extinct in five years.

Advisors who want to survive will have to do a lot more than just manage money – they will have to provide genuine “advice”.  That means doing what’s right for the client, not pushing product and pretending it’s advice.

Women especially, but all investors generally, are becoming more and more cynical. They says, “If I want advice about reducing my debt, that’s what I want and not ‘here’s more debt’ because that’s what my advisor gets paid for! And if saving taxes is what I want then saving taxes should take precedent over selling me a product.”

You may be thinking that spending your time providing advice isn’t lucrative but the reality is that in the long run – it pays off in spades. The advisors who take the time to build real relationships with clients, who provide advice as it relates to their clients’ lives, even when there is no immediate financial benefit to themselves, those who don’t simply push product – are the ones who over time have the most successful practices.

Generally women understand and value service, but they will say, “If I’m paying, I want to know what I’m paying for: Is it for returns? Is it for advice? Is it for administration? I want to know. Then I can make up my mind what’s worth it and what isn’t.”

Investing is becoming a commoditized business and technology is replacing research that no one else can find. Today the average advisor is hard pressed to consistently beat the markets, and with women emerging as the client of the future, unless they start providing real advice, their jobs will likely be extinct in five years.

Learn how to Retain Female Clients through this online course and earn CE credits. Or visit us at here and learn everything there is to know about what women want and how to serve them well.

Strategy Marketing
Marketing to Women
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Paulette Filion and Judy Paradi are partners at Strategy Marketing and have run their own businesses for more than 20 years. Paulette is an expert in financial services and Ju ... Click for full bio