3 New Secrets of LinkedIn Marketing

3 New Secrets of LinkedIn Marketing

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“Your LinkedIn profile should leave no room for doubt about the kind of job you’re looking for and why you’re the best person for that position.” ― Melanie Pinola, Lead Writer at Zapier

The newly acquired Microsoft property, LinkedIn, is at the epicenter of digital business networking. With over 450 million members residing in nearly every industry, professionals regularly leverage the site to develop new opportunities with potential prospects that would otherwise be hard to come by.

Despite the staggering pool of connections to be made, many are failing at developing meaningful relationships that ultimately lead to collaborations, sales, and other prosperous business circumstances.

A large reason for this is that many do not know how to properly represent themselves on the network and employ marketing tactics that produce underwhelming results on this unique channel.

To help curb some bad marketing habits and build a network that actually benefits LinkedIn users, Mark Fidelman recently interviewed Brynne Tillman, Chief Learning Officer of PeopleLinx.

Brynne is a LinkedIn marketing expert with over 21,000 followers. She shared some incredibly insightful and practical tips and tricks to developing a stellar presence on LinkedIn.

The video above is is some of Brynne’s sage networking advice.

Optimize Your Profile

Your LinkedIn profile is essentially your resume and business card rolled into one. For this reason, it needs to unequivocally convey that you are the individual that prospects are seeking; you tout the goods that will help them succeed.

Or as Brynne likes to put it:

“When [prospects] show up to your profile, you are presenting yourself in a way that attracts, teaches, and engages them and gets them curious enough to want to take your phone call.”

This means that engagement is the key. You should be interacting with each and every new connection you make. This is most effectively done by analyzing a person’s profile and sending them insights and educational information such as blogs, articles, or video content that may be helpful to them and their career.

Doing this helps business professionals to become thought leaders to small groups of people while also building intimate connections and relationships by marketing themselves one person at a time.

“If you are not engaging people, it’s just sharing lots of stuff with no end.”

Methodize Your Outreach

I know what you are thinking — marking yourself one person at a time is an incredibly time consuming amount of work; and that it is.

For this approach to be effective, you must develop an outreach strategy and pace your efforts.

The best way to accomplish this is by simply connecting with 5 new prospects a day, 25 a week, or 100 a month, depending on what you think will be most advantageous.

Approaching networking in this manner allows you to build a large number of intimate relationships over time with relevant prospects, making them more likely to be interested in your or your company’s offerings.

Advertise Relevant Content

LinkedIn ads can absolutely be an effective marketing tool when used correctly. But when it comes to relationship building, they are simply not as effective as a small scale approach.

This is where content is a vital tool.

The biggest problem with content marketing on LinkedIn, however, is that users often push out content that they think their audience wants to read without actually uncovering what is most useful to those individuals.

By interacting with new connections and developing relationships, you can develop a better gauge on what content will be most fruitful for your audience, and therefore fruitful for you.

It is these simple insights that will make or break a successful content marketing strategy on LinkedIn.

Applying this advice will take time and effort. At the end of the day, however, you will have developed a much more advantageous network to your particular goals.

Tina Courtney
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Conscious online marketer, Web executive, and multi-faceted writer, Tina Courtney has been creating and fostering online innovations since 1996. She’s produced and marketed ... Click for full bio

Most Read IRIS Articles of the Week: April 17-21

Most Read IRIS Articles of the Week: April 17-21

Here’s a look at the Top 11 Most Viewed Articles of the Week on IRIS.xyz, April 17-21, 2017 

Click the headline to read the full article.  Enjoy!

1. Market Keeping You up at Night? Look for the Right Hedge

Like so many others in the industry, I was wrong. For years, I was certain that the bull market was nearing its end. I thought the market was over-extended, and that, surely, the wild equities run was coming to an end. But everyone else was bullish, and perhaps rightfully so. And while I’ve watched equities continue on their spectacular rise, I do think now is the time (really!) to put a hedge in place. Here’s why. Here’s how. — Adam Patti

2. How to Manage Bond Market Pain and Seek the Gain When Rates Are Rising

The realities for fixed income investors have changed. How is this being reflected in markets? Bond investing has become increasingly difficult over the past decade. Markets have been heavily distorted by ultra-low interest rates and quantitative easing, as well as by extreme risk aversion in response to the global economic crisis and the eurozone debt crisis. — Nick Gartside

3. Seven Reasons You'll Fail as a Financial Advisor

Is being a financial advisor worth it? I am an optimistic person and I encourage other people to keep a positive mental attitude (shout-out to Napoleon Hill and W. Clement Stone). However, by taking a good, hard look at the negatives in life, we can successfully pivot towards the positive aspects that will help us achieve our goals. — James Pollard

4. The Secret to Turning Every Prospect into a Client

How do you treat one of your most valued, existing clients? Here’s a list of some things that come to mind. — Andrew Sobel

5. Why Do Clients Change Advisors?

According to many advisors I speak with, the only clients that leave are those who have died. And while attrition may not be a big problem in this industry, I have to assume that at least a few clients change advisors without doing so via the funeral home. — Julie Littlechild

6. Why You Should Focus on Getting Referral Sources

I was talking with an advisor last week about how to get into conversations about what he does. He was relaying the story of going jogging with a friend who could be a good client but is, more importantly, connected to a large network of people who fit this advisors ideal client description. — Stephen Wershing

7. How Big Picture Thinkers Seize More Opportunities in 7 Steps

Big picture thinkers are not unicorns - rare and mystical. And they were not born with the innate ability to think big. They do, however, pay attention to the broader landscape and take the time to think, analyze and evaluate. — Jill Houtman and Danny Domenighini

8. 5 Actions to Build Your Reputation

Your reputation is who you are and how you show up, Monday to Monday®.  Many of us take our image and reputation for granted.  Give careful thought to the kind of reputation that you would be proud of Monday to Monday® and that would resonate with your purpose and priorities. — Stacey Hanke

9. How Are You Poised to Begin Welcoming GenZ to Your Workplace?

The generational changing of the guard is a fact of life as old as time. Young replaces old in responsibility, importance, control and culture. Outside of the family, the workplace is perhaps where this is seen most regularly by most people. — Shirley Engelmeier

10. Are Price Objections REALLY Price Objections?

Next time you hear your prospects give you price objections, it’s not because of the price. The give price objections because they don’t know the full value proposition that they’d be paying for. And it’s not based on their need, or your features and functions. It’s based on the buying criteria they want to meet internally. — Sofia Carter

11. Understanding the Economic Value of Transition Deals

Last week we wrote about the economic rationale behind going independent vs. moving to another major firm as an employee. As a follow-up topic, we thought it prudent to analyze transition packages attached to big firm moves and peel back the layers of the onion to show the components of these deals. — Louis Diamond

Douglas Heikkinen
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IRIS Founder and Producer of Perspective—a personal look at the industry, and notables who share what they’ve learned, regretted, won, lost and what continues to ... Click for full bio