Brands: To Survive for the Long-Term Learn to Embrace the Crowd

Brands: To Survive for the Long-Term Learn to Embrace the Crowd

The key is harnessing the power of social influence in a compelling way that connects authentic story-telling with brand and product interaction. This is a radical departure from the current media and eCommerce environment as consumers seek information when and where they want it vs. proceeding along a predictable purchase path. Mobile is accelerating this behavior leaving many retailers, brands and publishers perplexed about how to capitalize.

It is time for legacy brands and publishers to realize that in order to survive for the long-term they have to learn to embrace the crowd. Build relationships with their audience, empower them and their employees to build their own brands and share content relevant to them… then leverage this to scale content production and to reach consumers on their own terms.

Welcome to the age of influence, where anyone can build an audience, advocate brands, build relationships, effect change and make a difference.


This orginally appeared on Ted Rubin

Ted Rubin
Marketing
Twitter Email

Ted Rubin is a leading Social Media Strategist, Keynote Speaker, Brand Evangelist, and Acting CMO for Brand Innovators. In March 2009, Ted started using and evangeli ... Click for full bio

Don’t Be Tempted to Persuade Your Clients

Don’t Be Tempted to Persuade Your Clients
 

Recently, I've been seeing a lot of articles about Advisors persuading clients to move from active management to passive management. Persuading clients to follow the way you manage investments is a big mistake. Do this instead.

Click on image above to watch the video.

Paul Kingsman
Development
Twitter Email

Paul Kingsman helps financial services professionals overcome distractions to achieve success sooner. Combining his experiences as an Olympic medalist and his background as an ... Click for full bio