Scrap Text-Heavy Documents & Opt for an Infographic Instead
It can be difficult to communicate complex ideas or hold a reader’s interest in number and/or text-heavy documents these days.
This is especially true when it comes to financial services marketing, where it’s important that we clearly communicate the hard facts that support our marketing messages.
Infographics are a great solution. They can take complex concepts like financial market trends, demographic changes or asset class performances, and make them instantly understandable through the visual shorthand of colours and shapes.
Through the use of numbers and easy-to-read graphics, infographics are easy-to-understand tools to quickly relay important information to your audience. Here are five key ways to make your next infographic stronger:
It’s important to keep your infographic streamlined and focused on a single topic. It’s not an opportunity to pack in a collection of unrelated facts and figures. Instead, try to isolate the most important point you want to make – and drive that point home through your infographic. Other important topics can be covered in future infographics.
Simplicity is key
Infographics are beneficial because they can visually represent advanced information in simple, understandable ways. But they can easily become a complex overload of icons, graphics and fonts, which muddy and distract your reader from key messages. Remember, simple is better so let your main point shine through by sticking to just a few visual elements.
Know your audience
Successful infographics adopt a style and address interests specific to their intended audience. You can miss the mark by focusing on irrelevant concerns or too wide an audience. Figure out who you’re speaking to – e.g., professionals, Millennials, retirees – and craft your infographic accordingly.
Infographics may be resized a lot before being finalized. For instance, they may be designed large but compressed later for the web, which can hurt readability in the process. Make sure viewers can easily see the smallest fonts and images, no matter the format.
Pick a solid headline
Just like great articles, great infographics have strong headlines that capture attention and draw readers in.
Some key elements to remember when creating a great infographic: use an active voice over passive one, keep it short enough to understand and include a benefit to your intended audience.
Next time you have an important concept you need to share that involves complex information, try an infographic to get your message out there loud and clear.
The Case for Active Management Is Growing
As passive strategies peak and the trend shits back towards active management, Touchstone helps advisors by providing access to a distinctive selection of institutional asset managers. Steve Owen, Managing Director, Head of Institutional Business Development at Touchstone Investments, offers perspectives on the measure of Active Share 2.0 (Active Share + SCOPE), and portfolio management selection and construction.
Click the image to watch the video.
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