Staying in the Know On-the-Go With These 5 Marketing Podcasts
Written by: Olivia Carroll
The rapid pace of digital marketing leaves little time for lunch, let alone time to keep up on industry trends. Our secret weapon for staying in the know on-the-go? Podcasts.
Podcasts are an excellent (and did we mention, free) way to learn about practically anything, including marketing. They’re an excellent way to expand your horizons and learn from experts you wouldn’t normally cross paths with. Plus, podcasts can accompany you anywhere you go – on your commute, at the gym, in the kitchen – so you can tune in when it’s most convenient for you.
The hardest part is deciding what to listen to first. Picking a new podcast can feel like choosing a show to binge watch, so we’ve gone ahead and done the heavy lifting for you. Here are some of the best marketing podcasts in the game. (Trust us, these shows will make you wish you had a longer commute.)
1. WSJ MEDIA MIX
Hosted by: Jack Marshall and Steven Perlberg
In this podcast you’ll find: All things media. Social, TV, political, even food media! This dynamic podcast focuses on marketing and media for today’s CMO through a thought-provoking evaluation of the industry in interviews with experts in the field.
Topics include: Pokémon Go, TV’s shift to digital, advertising transparency, CNN’s plans to cover the Trump administration, and Silicon Valley inside stories
Listen now: WSJ Media Mix
2. THE MARKETING COMPANION PODCAST
Hosted by: Mark Schaefer & Tom Webster
In this podcast you’ll find: Comedic rhetoric to break down cutting-edge marketing insights. This podcast hilariously delivers acclaimed episodes that highlight their talents as authors, consultants, researchers, and bloggers.
Topics include: Gig economy and controversial marketing, content marketing FOMO, how to create a winning strategy with crappy content, and the true goal of influence
Listen now: Marketing Companion Podcast
3. THE BOAGWORLD WEB DESIGN SHOW
Hosted by: Paul Boag and Marcus Lillington
In this podcast you’ll find: A British perspective on web design with content for designers, developers and website owners. This unique show provides listeners with a wide range of entertaining episodes centered around design topics.
Topics include: User experience design, building sites for ROI, awesome apps and terrific tools, and overcoming digital management problems
Listen now: The Boagworld Web Design Show
4. THE MARKETING BOOK PODCAST
Hosted by: Douglass Burnett
In this podcast you’ll find: Interviews with best-selling authors on topics like social media, digital marketing, sales, B2B marketing, content marketing, and inbound marketing.
Topics include: Unmarketing, what customers crave, how to sell with a story, content chemistry, and how the ego is the enemy
Listen now: The Marketing Book Podcast
5. MARKETING OVER COFFEE
Hosted by: John Wall and Christopher Penn
In this podcast you’ll find: Quick 20 minute episodes recorded every week in a coffee shop. With a fusion of classic and new marketing, they give listeners quick marketing tips and tricks, presented in a casual conversational way.
Topics Include: Robot store, FrankenPhone returns!, hai karate and cake, math crimes against humanity, and 50 shades of marketing
Listen now: Marketing Over Coffee
Building a Better Index With Strategic Beta
Written by: Yazann Romahi, Chief Investment Officer of Quantitative Beta Strategies and Lead Portfolio Manager of JPMorgan Diversified Return International Equity ETF at J.P. Morgan Asset Management
With the global economy warming up, but political uncertainty remaining a constant, it’s more important than ever for investors to position their global portfolios to navigate long-term market volatility. That’s where the power of diversification comes in, says Yazann Romahi, Chief Investment Officer of Quantitative Beta Strategies at J.P. Morgan Asset Management and Lead Portfolio Manager of JPMorgan Diversified Return International Equity ETF (JPIN).
Not all diversified portfolios are alike
In their search for diversification, many investors turn to passive index ETFs, which track a market cap-weighted index. But these funds aren’t always the most effective way to steer a steady course through volatile markets—and there are two key reasons why.
First, traditional market cap-weighted indices are actually less diversified than investors may think. For example, in the S&P 500, the top 10% of stocks account for half the volatility of the index. Within sectors, while you might assume that sector risk is distributed across the ten major sectors fairly evenly, it is a surprise to many that at any point in time, one sector can be as high as 50% of the risk.
Second, cap-weighted indices come with some inherent weaknesses, including exposure to unrewarded risk concentrations and overvalued securities. So, while these indices provide investors with exposure to the equity risk premium and long-term capital growth, as is the case with any other investment, investors can also experience painful downturns, which increase volatility and reduce long-term performance. For investors seeking equity exposure with broader diversification—and potentially lower volatility—strategic beta indices may be better positioned to deliver the goods.
How do we define strategic beta?
Strategic beta refers to a growing group of indices and the investment products that track them. Most of these indices ultimately aim to enhance returns or reduce risk relative to a traditional market cap-weighted benchmark.
Building on decades of proven research and insights, J.P. Morgan’s strategic beta ETFs track diversified factor indices designed to capture most of the market upside, while providing less volatility in down markets compared to a market cap-weighted index. Rather than constructing an index based on market capitalization—with the largest regions, sectors and companies representing the largest portion of the index—our strategic beta indices aim to allocate based on maximizing diversification along every dimension—sectors, regions and factors. The index therefore seeks to improve risk-adjusted returns by tackling the overexposure to risk concentrations and overvalued securities that come as part of the package with traditional passive index investing.
So, how do you build a better index?
As one of just a few ETF providers that combine alternatively-weighted and factor-oriented indices, our disciplined index methodology is designed to target better risk-adjusted returns through a two-step process.
First, we seek to maximize diversification across the risk dimension. This essentially means that we look to ensure risk is more evenly spread across regions and sectors, which balances the index’s inherent concentrations. As uncontrolled risk concentrations are unlikely to be rewarded over the longer term, we believe investors should strive for maximum diversification when constructing a core equity exposure.
Second, we seek to maximize diversification across the return dimension. Research shows that there are a number of sources of equity returns beyond growth itself. These include risk exposures such as value, size, momentum and quality (or low volatility). When creating a diversified factor index in partnership with FTSE Russell, we seek to build up the constituents with exposure to these factors. We therefore select securities through a bottom-up stock filter, scoring each company based on a combination of these return factors to determine whether it is included in the index. These factors provide access to a broader, more diversifying source of equity returns as they inherently deliver low correlation to one another, providing diversification in the return dimension.
So, whereas traditional passive indices allow market cap to dictate allocations, the diversified factor index seeks to ensure that we minimize concentration to any source of risk—whether it be region, sector or source of return.
How are you currently weighted versus the market cap-weighted index, and how have your under- and over-weights enhanced risk-return profiles?
Crucially, our weightings don’t reflect specific views on sectors or regions and are instead, by design, the point of maximal diversification. It is important to remember that market cap-weighted indices typically carry a lot of concentration risk—for example, at various points in time, a single sector can explain half the risk of the index when left unmanaged. At the moment, three sectors explain two-thirds of the risk of the FTSE Developed ex-NA Index—these being financials, consumer goods and industrials. In contrast, the FTSE Developed ex-NA Diversified Factor Index—or strategic beta index, which JPMorgan Diversified Return International Equity ETF (JPIN) tracks—is explicitly designed to maintain balance and therefore these sector allocations range from 8% to 12%. In the short term, any concentrated portfolio can of course outperform a more diversified one, if the concentrated bet paid off.
Investing wholly in a single stock may outperform over short-term periods. At other times, it may significantly underperform an index. However, it is well understood that an investor is better off diversifying across lots of stocks for better risk-adjusted long-term gains. The same applies here. From a pure return perspective, if financials, for example, account for half of a cap-weighted index in terms of market cap and have a strong run over the short term, of course, this index would outperform over this period. Over the long run, however, it is fairly uncontroversial to suggest that the more broadly diversified index could achieve better risk-adjusted returns.
Seeking a smoother ride in international equity markets?
For investors targeting enhanced diversification through a core international equity portfolio, JPMorgan Diversified Return International Equity ETF (JPIN) targets lower volatility by tracking an index that more evenly distributes risk, enabling them to get invested—and stay invested.
Learn more about JPIN and J.P. Morgan’s suite of strategic beta ETFs here.
Call 1-844-4JPM-ETF or visit www.jpmorganetfs.com to obtain a prospectus. Carefully consider the investment objectives and risks as well as charges and expenses of the ETF before investing. The summary and full prospectuses contain this and other information about the ETF. Read them carefully before investing.
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