Three Tips to Building a Powerful Website
Is your website driving new business into your firm?
The key with powerful websites isn’t so much what they look like, but what the visitors do when they come. Here are a few quick tips for fixing your website and driving more qualified prospects to you from your website.
1. Simplify Navigation
Focus on having simple navigation that will take people from your home page to exactly where you want them to go. Most visitors will go to 1.3 pages on a website (including your home page) with the 2nd most popular place being the About Us page (they really want to know who you are). What else do you want them to see? Make sure you make it clear and obvious with calls to action and to drive visitors to other compelling information inside your site. Don’t bury important pages in a dropdown that may never be seen.
2. Target Highest Common Denominator
Focus your messaging on the best, highest common denominator prospect, not everyone. Using this strategy will avoid targeting your messaging to everyone. No one wants to know you can work with everyone – they only want to know you can work with them. Who do you really want to attract?
3. Short, Concise Messaging
Reduce your website messaging so it is short, concise and directed to your target market. Assume that people don’t want to read. Substitute a lot of words with enticing headlines informing of the words below that you want them to read. If you have more than a couple paragraphs of verbiage on each page, it is probably too much (Bio’s excluded).
Quick fixes are the start to transforming your website. Watch your analytics WEEKLY so you can see what is and isn’t working. It will help you utilize your website as your most powerful marketing tool.
Most Read IRIS Articles of the Week (March 20 - 24)
Here’s a look at the Top 11 Most Viewed Articles of the Week on IRIS.xyz, March 20 - 24, 2017
Click the headline to read the full article. Enjoy!
In the world of ETFs, advisors face a similar challenge. Simply put, the menu of ETFs is massive. And while advisors used to debate only about the merits of active versus passive investing ... — Jillian DelSignore
Here are five reasons why we believe simply shifting your strategy, but not running from REITs, may provide desired yield—even in the face of yet another rate hike ... — Salvatore Bruno
There are different types of narcissists but handling them is always the same: be humble, don’t engage. — Tanya Beaudry
Use these simple tips to establish and grow valuable relationships with Centers of Influence to have them recommend you to their best clients. — Paul Kingsman
Are you getting enough qualified referrals from people within your network? Or are you relationship rich but referral poor? — James Pollard
ETFs offer attractive features—access to a broad range of asset classes, sectors and styles in a liquid, transparent and cost-effective vehicle. But before using that vehicle, it’s helpful to understand how it works ... — ProShares
While I personally won’t forsake my Starbucks ritual for McDonalds’ curbside delivery, I have to concede the prospect of having my breakfast provided to me as I pull up to a restaurant does sound appealing. — Joseph Michelli
So many leads, so little time. Your marketing strategy is generating so many qualified prospects and you can’t keep pace. It is an enviable position. — Elizabeth Harr
The stock market continues to soar. The natural question is: How long can this go on? — Mark Germain
New presidents typically arrive in office with an economic agenda. In the case of Trump, the nature of his proposals has invited comparison with a variety of changes made under the first term of President Ronald Reagan in the 1980s. — Matthew F. Beaudry
The hope for economic growth much beyond 2.0% looks to be deferred, as legislation appears to be bogging down and the Fed is reducing monetary support, clearly taking the path to interest rate normalization. — SNW Asset Management
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