Is Your Marketing as Authentic as You Are?

Is Your Marketing as Authentic as You Are?

A brochure or even your website, filled with perfectly created marketing phrases and pictures of models and ocean waves hitting the shore, certainly are aesthetically pleasing. But in order to compel people to read your materials and find out more about your firm, your message must sound and be authentic.

Marketing today should be as authentic as you are.

The words you use should be the words your clients and prospects would use to describe their challenges, solutions and benefits. Not perfect words and perfect pictures. People want to work with someone they are comfortable with, someone they can trust.

In sales, less of the pitch and more of the informal conversational approach has proven to be more successful. And that’s what we need more of today.

We are attracted to real, authentic marketing and portrayals of what you do and who you are. So, take out the perfect-ness to your marketing and replace it with you. Create a blog with your words, use real pictures, create a video. Show them the real you. You may be surprised at how much more attractive you are – without the filler of marketing fluff.

Maribeth Kuzmeski
Twitter Email

Dr. Maribeth Kuzmeski is President of the consulting firm Red Zone Marketing, Inc founded in 1994. Maribeth and her firm personally consult with some of the nation’s top fin ... Click for full bio

Get a Handle on Your Marketing

Get a Handle on Your Marketing

Yes, you’re a financial advisor. But you’re also the payroll supervisor, and the HR director, and the property overseer.

When are you supposed to get to marketing to grow your business?

Do this to get a handle on your marketing.

Click on image above to watch the video.

Related: Create Habits! The Cost of Overthinking Your Business

Paul Kingsman
Twitter Email

Paul Kingsman helps financial services professionals overcome distractions to achieve success sooner. Combining his experiences as an Olympic medalist and his background as an ... Click for full bio