Kick Goals Fatigue to the Curb With 5 Simple Tips

Kick Goals Fatigue to the Curb With 5 Simple Tips

January is a popular time to set big goals. “This year I want to… This year will finally be the year I… This is my year…

The year you what?

Lose weight?

Change jobs?

Write a book?

Start your business?

Get promoted?

No matter what your personal goal is, and no matter how much enthusiasm you have for it on January 1st, fatigue ultimately sets in. Only a short time into the new year, I’ll bet your goal that had you jumping out of bed a few weeks ago, now feels like a lot of work. Combined with slow progress, it’s tempting to give up or adjust your trajectory. Do not give up just because it feels too hard before you read on.

Why Many Goals Fail and What You Can Do to Avoid It
 

For most people, the issue isn’t that the goal is too big, it’s that the path forward is cloudy. They set the goal, often verbally or sometimes in a journal and then go for it. The problem is that the “going for it” isn’t a plan and ends up looking a lot like sitting on the stationary bike at the gym. You clock up miles but don’t move and inch.

A Map is Key to Beat Goals Fatigue and Create Success
 

A Goals Map is essentially your stairway from street level to the top of the building. It puts on paper not only your BIG goal but also creates a tangible path forward. Moreover, it gives you interim milestones and successes to celebrate along the way. The celebration is essential to keep up your momentum and motivation – after all, the top of that building is a long climb.

What is a Goals Map?
 

A Goals Map is a lot like any other map. It takes you from point A to point Z and helps you to plot your stops along the way. On a long road trip, there are often detours that open up new pathways and sustain the adventure. With a Goals Map, you can incorporate those turn offs and visualize how they will help you get to your final destination too.

At the simplest level, when building your Goals Map, you start with a goal in mind and fill in the boxes from your starting point to the end goal. Think of it not as a stone tablet or work plan but more like a treasure map. Once you reach each spot on the map, it makes the step to the very next box clear.

The Y-Axis, (Vertical) is your path to your primary goal.

The X-Axis (Horizontal) is where you can further flesh out steps from your primary goal (Y) and set additional goals that are related your original path.

Here’s a sample for someone who wants to turn their side hustle into a full-time business. You’ll notice that not every single step is represented at a granular level, but the map outlines a clear path forward.

5 Hot Tips for Using Your Goals Map to Kick Goals Fatigue to the Curb
 

1. Write It Down
 

Do not create the goals map in your head. Grab a notebook or your favorite online app and sketch it out. When you write down your goals, studies have shown that you increase your chance of reaching them.

2. Focus on Your Next Step
 

It can be tough to know all the steps between where you are now and your goal. When you are building your goals map, in each box ask yourself, “What’s my next logical step?” and don’t worry about four steps from here.

3. Build It From the Top Down or the Bottom Up
 

A trick you may want to use is to build your map from the top down. Ask yourself, “What needs to happen right before this is possible?” Decide what works for you – top down or bottom up and don’t worry about the way most people do it.

4. Post It
 

Now that you have your Goals Map put it somewhere you can see it and refer to it. There’s no point in writing it out if you never look at it again. Post it somewhere that you can refer to it and be reminded of where you are in the process. 

5. Color It in and Check It Off
 

It’s powerful to see your progress and easy to feel like you aren’t making any. Use your map to help visualize progress. When you’ve completed a step, color it, check it off or put a pin in it. Equally important, don’t forget to celebrate.

Goals fatigue can stop you from creating the life and work that you most want. Instead of giving up and getting in bed or waiting for December for talk of “next year,” try a Goals Map. It works.

Alli Polin
Personal Development
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Alli Polin, CPCC, ACC, is a former senior executive with deep experience in leadership, change management, and organization development. Now a writer, coach, and speaker, she ... Click for full bio

Advisors: How to Prepare Before Calling an Agency

Advisors: How to Prepare Before Calling an Agency

Written by: 

You’ve read my other posts:

Related: Should You Work with a Marketing or PR Agency, or Neither?

Related: There's No Point in Paying for Outside Advice If You Have No Intention of Listening to It

And you’re finally ready to talk to a marketing or PR agency.

Or are you?

I’m amazed how many prospects contact an agency without any advance preparation whatsoever. It’s not just that they don’t know what services the agency offers. The real issue is, they can’t even explain why they’re calling in the first place.

You might be raising an eyebrow at my suggestion that you actually need to prepare before calling a vendor. Don’t. I want to help you maximize your time, and potential investment.

Here’s why: The best way to use a vendor’s time during an initial call is to conduct a mini-discovery session. At FiComm, we will ask: What is your vision for your business? How do your services address your market’s needs? Where are you headed as a company? What will get you to the next level? What marketing obstacles do you face? That information shapes our remarks, ensuring that everything we say will be directly relevant to you.

Many advisors find those initial conversations enormously valuable in their own right. They help clarify their thinking. But others feel put on the spot. They freeze. They respond in standard brochure-speak: “We were founded in 1984, we have four advisors, we serve 200 households with an average account size of $400,000.”

Or they say, “We were hoping you would tell us the answers to those questions.”

Well, that’s helpful.

Imagine you’re meeting a potential wealth management client for the first time. They have $700,000 in a brokerage account, $400,000 in a retirement account, two kids, a dog and a house in L.A. Great. You start by asking their goals for themselves, their money, and their family.

Puzzled, they tilt their heads and say, “We were hoping you would tell us.”

See what I mean? How can you possibly come up with a solution for clients who can’t even articulate their goals, or speak to their financial pain points?

The same is true for us vendors. Before we can help you, we need to know where your business is going and how you think marketing can help you get there. The answers don’t have to be “right” (and we’ll help you get there), but it you come prepared to participate, our conversations can be very fruitful. If you don’t—well, it’s hard to deliver value for you. We know we’ll constantly have to prove ourselves and remind you why you hired us.

“But, Megan,” some advisors say, “we’re not ready for that. We’re just trying to understand the basics. How will we learn if you don’t tell us?”

If you’re calling an agency just to get a general marketing education, then that’s what you’ll get—general information, most of it irrelevant to you, and lacking the specifics you’re really looking for.

So, don’t call an agency to be your marketing tutor. Instead, read. Advisors have never had better access to self-help insights and information—through trade pubs, custodian relationships, blogs, podcasts, other advisors and industry pundits. Be curious. Be inquisitive. If you hear something on a podcast that intrigues you, follow the host back to LinkedIn. Read what they write there. Email your questions. Attend a webinar. Be an active participant at industry events.

At some point, you’ll understand the basics. You’ll have identified your own issues. And narrowed down your questions. Then, finally, you’ll be ready to call an agency.

Instead of saying, “Tell us what we need,” you’ll say, “We need help with this.

Megan Carpenter
Marketing
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Megan is CEO & Co-Founder at FiComm Partners, LLC. Her team develops winning communications strategies for entrepreneurs in the independent advisory community, and busines ... Click for full bio