Most Read IRIS Articles of the Week (March 13 - 17)

Most Read IRIS Articles of the Week (March 13 - 17)

Here’s a look at the Top 11 Most Viewed Articles of the Week on IRIS.xyz, March 13 -17, 2017 


Click the headline to read the full article.  Enjoy!



1. The ONE Thing That Could Lose More Than 50% of Your Clients


For just about any practitioner to lose 56% of their clients in a year would be a disaster.  It is enough to jeopardise a practice entirely of course, but even in a best case scenario it will hurt horribly, and for quite a long time. — Tony Vidler

2. 10 DOs of Proper Content Marketing


By now you should have heard many reasons why you should put efforts into content marketing and possibly some advice on how often to produce content, how to share it, with whom to share it and what types of content to share. — Jasmine Sandler

3. Why the World's Top Brands Are Spending Top Dollar on Influencers


In case you hadn't noticed, there's a major transition happening in both the B2B and B2C worlds: more and more of the world's leading brands are shifting their marketing budgets over to influencers. Well, I hate to say I told you so! — Tony Wood

4. Why You Should Beware of Offering a Second Opinion


Offering a second opinion is not the great prospecting tool you may have heard it is. In fact, it can open you up to all kinds of dangers. One account can quickly turn into eight accounts — then what? — Paul Kingsman

5. The Value of Appreciation and Acknowledgement


You might be shocked to know how significant acknowledgement and appreciation can be in someone’s life. — Jeff Gibbard

6. Bitcoin? Etherium? Who Will Win the Cryptocurrency Crown?


The end game is that there will be a digital currency we can all buy into.  Whether it’s bitcoin or bityuan or ekrona or ether or monero or any of them, who knows … it could be all.  Equally, it could be none. — Chris Skinner

7. Three Ways to Create Something Original


It’s getting harder and harder to create something original because there is more and more stuff being distributed, searched for, and copied on the Internet. — Andrew LaCivita

8. KFC's 11 Secret Herbs & Spices: What Can be Learned From an Estate Planning Perspective


In the culinary world, a secret recipe is everything. For fast food giant KFC, the recipe for its chicken is so closely guarded that it sits in a 770-pound safe covered in two feet of concrete and monitored by motion sensors and video cameras. Seriously, it sounds like something out of a Mission Impossible movie! — Alec Borenstein

9. The Impact of Working with a Narcissist


There are different types of narcissists but handling them is always the same: be humble, don’t engage. — Tanya Beaudry​​​​​​​

10. Five Reasons Why You're Not Getting Referrals


​Are you getting enough qualified referrals from people within your network? Or are you relationship rich but referral poor? — James Pollard

11. Hire for Passion, Train for Skills


Listen to them, and make sure you take actions that let them know you are listening. Every human being needs to feel that their contributions are appreciated and that their opinion matters. Otherwise work is a mindless drudge with no purpose ... — Ted Rubin​​​​​​​

Douglas Heikkinen
Perspective
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IRIS Founder and Producer of Perspective—a personal look at the industry, and notables who share what they’ve learned, regretted, won, lost and what continues to ... Click for full bio

Why Lasting Change Is Hard

Why Lasting Change Is Hard

Before we had any children, my wife and I lived in the heart of Dallas. One day, on our way back to our house, we were driving down Skillman Avenue when we were caught in a sudden torrential downpour.

The rain was coming down incredibly hard, which wouldn’t have been a problem if the storm drains were equipped to handle that much water. Instead, the road itself filled with water faster than we could have anticipated. Quickly, the water rose up the side of our car. Trying not to panic, we realized that we could not continue and would need to turn around and get to higher ground.

Water rising up the side of your car door is the kind of roadblock you might not expect to encounter, but when you do, it’s formidable. We couldn’t drive through it or even around it. We had to deal with it quickly or face serious consequences.

When we’re trying to implement change in our own lives, it’s important to identify and plan for common roadblocks to lasting change.

The first and, in my opinion, most important roadblock to lasting change is not addressing the real issue.

Let’s say you wake up in the middle of the night with a sore throat. You’re annoyed by feeling sick but your throat really hurts, so you get up and spray a little Chloraseptic in your mouth and drift off to sleep. When you wake up the next day, you still have a sore throat, so you pop in a cough drop and go about your day.

The change you’re making – using a numbing agent – might work if you’ve only got a cold, but if it’s strep throat, you’re not addressing the real problem. Only an antibiotic will cure what ails you, even if Chloraseptic will keep the pain at bay for a while.

Just like how more information is needed to diagnose your sore throat than one feeling, problems you encounter in your life or business require diagnostics, too. Figuring out the real problem – not just your most apparent needs – requires some introspection and a little bit of time.

Here are eight questions to ask when you need to discover the root cause, courtesy of MindTools.com:
 

  1. What do you see happening?
  2. What are the specific symptoms?
  3. What proof do you have that the problem exists?
  4. How long has the problem existed?
  5. What is the impact of the problem?
  6. What sequence of events leads to the problem?
  7. What conditions allow the problem to occur?
  8. What other problems surround the occurrence of the central problem?
     

Once you have your answers to these key questions, you can’t stop there. Your vantage point is skewed from your own perspective. You’re going to want to ask someone else to evaluate the problem at hand with the same questions and then compare your answers.

If you and all of the partners at your firm have similar answers, you’ll know you’re on the right track. If you wind up with wildly different ideas, I suggest seeking the advice of someone outside your organization. Fresh eyes can make all the difference in understanding a problem.

I often talk about being ‘too close’ to understand. You’ve probably heard the illustration about a group of people standing by an elephant with blindfolds on, trying to describe what they’re experiencing. Depending on what part of the elephant you’re next to, you’re going to have different observations.

But someone outside of that elephant’s cage can clearly identify the elephant.

The first key to making a lasting change is to make sure you’ve addressed the real problem and are looking for authentic change.

Next time, we’ll address the second major roadblock to creating last change.

Jud Mackrill
Digital Marketing
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Jud Mackrill serves as the Cofounder of Mineral. At Mineral, his focus is helping investment advisory businesses focus on growing digitally through full-scale design, brand de ... Click for full bio