Takeaways from the Viral BBC Interview We Can’t Stop Watching
Written by: Jessica Emery
Have you seen it? A video of a BBC contributor whose children not-so-casually interrupt his on-air interview has gone viral, and while we can’t stop watching the hilarity ensue, we also stopped to think about what we’d do if this had happened to one of our clients.
In today’s media environment, outlets are utilizing a number of new technology tools to broadcast interviews. The introduction of Cheddar TV and Facebook Live has increased the popularity of Skype and remote guest interviews, which has led to us expanding our media training program to discuss how to prepare for these non-traditional environments. Below are a few quick takeaways for how to ensure your interview doesn’t end up taking the internet by storm in a not so flattering way.
Know your environment.
When preparing for a Skype interview that will take place in your home, office, or elsewhere, consider your surroundings before stepping into the limelight. Make sure the lighting is flattering and any clutter behind you doesn’t detract from what you are saying. Visually unappealing items in the background draw the viewer’s eye, so take the time to do a little clean up beforehand. In the case of the viral video mentioned above, consider locking your door if your kids are home to make sure they don’t come storming in during your screen time.
Know your audience.
We stress this in any interview setting, and it’s just as important for broadcast interviews. The emergence of these new channels will continue to break the mold, so double check that your talking points are geared toward the audience you are addressing. Cheddar and Facebook Live target millennials, while traditional outlets like CNBC and Fox Business—who have also started to conduct Skype-style interviews—are geared toward more experienced investors.
Know your technology.
Unless you have an on-site studio at your office, chances are you are working with a web-camera. Do a test drive with a family member, colleague or PR team to know where the camera is angled, how you should be sitting and if you need to adjust your lighting. Have your Skype account set up beforehand and check your internet connection to avoid any glitches.
At the end of the day, remember that Murphy’s Law can always come into play. Anything that can happen, will happen. There’s no such thing as too much preparation when your reputation and credibility are on the line.
Most Read IRIS Articles of the Week: July 17-21
Here’s a look at the Top 11 Most Viewed Articles of the Week on IRIS.xyz, July 17-21 2017
Click the headline to read the full article. Enjoy!
The fee debate raging across mutual funds has long since seeped into hedge funds. Certainly the direction of travel on hedge fund fees was already downward, as strong industry competition and underwhelming performance have taken their toll. — Yazann Romahi
Equity markets continued their strong run in the second quarter of 2017, thanks to the global economy hitting its stride and registering the fastest level of growth in six years. For the first time since 2011, the U.S. is no longer the only shining star as economic momentum picked up across the globe. — Sonu Varghese
What’s powerful about Smart Beta is that it allows investors to target very specific factors to create an ideal portfolio based on a given asset allocation. — Salvatore Bruno
At almost every financial and insurance conference we’ve attended in the past year, sessions to discuss the Department of Labor (DOL) Fiduciary Rule have been among the most popular. — Merriah Harkins
In researching high growth professional services firms we made an eye-opening discovery. Those firms that did systematic business research on their target client group grew faster and were more profitable. — Michael Kay
We live in a noisy world where wisdom is hard to discern. Here are a dozen financial truths honed from more than three decades of observation. — James E. Wilson
If you keep getting the same actions or responses from your interactions, it is most likely you that is the problem. Stop blaming others for your issues. — Matthew Halloran
Being influential through your verbal and non-verbal communication Monday to Monday® requires deliberate practice. You can’t read how-to’s in a book or rely on your title and comfort level to be influential. — Stacey Hanke
We all search for the least chaotic place to work and think. However, your location could hurt your productivity. Here’s why…. — Jennifer Goldman
You’re supposed to have a single burning passion, right? To feel this incredible drive to do this thing that you love. — Alli Polin
Real innovation, and real disruption, will be concepts and methods which “do new things that make the old things obsolete”. — Tony Vidler
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