5 Often Overlooked Facebook Business Strategies
Facebook is a great marketing tool for businesses of all shapes and sizes!
It’s a great way to find a new audience, spread your message and sell products.
However, there are a few things to know before you get started with Facebook for business.
1. Page vs. Profile
If you’re on Facebook today, you probably have a Facebook profile page. That’s how you interact with friends, family and contacts on Facebook. A Facebook page is how businesses use Facebook. You must have a profile to manage a Facebook page. The main reason why you want to have a Facebook page for your personal and business brand is because that will allow you to access analytics to see what posts are, and aren’t, working.
2. Facebook Ad Objectives
Ads are a great way to grow your Facebook audience. Before you start working with Facebook ads, you must know your goals for doing so. You have to decide WHY you want to run an ad and what success of that ad will mean to you. You also need to determine how much you want to pay Facebook to run these ads and how long you’d like to do it. For an event, we recommend 8-10 days of ads in advance for sign-ups and for a product launch, we recommend two rounds of ads starting at least 1 month before.
Assets are images, video and text (or copy) that you put on Facebook. These are posts, but they’re more than that — they’re the elements of your brand story. When determining which assets you’ll use for your brand on Facebook, you have to also think about your goals AND how many ads (if any) you’ll be running. You’ll want to test images and videos organically first and then run ads on the content with a separate link to track the success.
Are you going to respond to all comments on your Facebook posts? It is recommended that you do so but it is also important to remember that, sometimes, you might need to take the conversation offline to truly help someone. Are you going to respond to direct or private messages on your page? This is a great way for my team to assist as you grow your brand as a response grid can truly make a difference in how you build your Facebook brand page. We can also setup automatic messages for common questions on Facebook and reduce the time spent answering messages.
5. Measuring Success
Having realistic goals and expectations can help you feel successful, especially when you start growing your brand. Some things to think about when determining what success on Facebook means for you is to determine what you WANT your Facebook to do. What do we mean? Well, do you want to use your Facebook as a tool to showcase your reach on the Internet? As a way to sell products? All of the above? If you’re using Facebook to sell, an engaged audience that can be turned into customers is key but if you’re just looking for a large audience, they don’t necessarily have to be as engaged. That’s something to think about and we’d love to have that conversation with you about your brand.
Most Read IRIS Articles of the Week: May 22-26
Here’s a look at the Top 11 Most Viewed Articles of the Week on IRIS.xyz, May 22-26, 2017
Click the headline to read the full article. Enjoy!
I know Gen Y are stereotyped as being transient, digital natives who are impossible to capture, but that is just the world we live in today. Technology has caused a proliferation of advancements and the financial services industry is (or should be) feeling the pressure ... — Missy Pohlig
Combining an alternatively-weighted index with a multi-factor stock screening process can diversify uncompensated risk, potentially leading to less volatility in down markets and an overall smoother experience for investors. But what are factors and why should they be a major consideration for every ETF investor? — J.P. Morgan Asset Management
There is something gratifying about jotting down all the things you need to do. It quenches one’s thirst for being organized and for wanting some control over one’s life generally complicated by too many things to do with insufficient time and financial resources to do them. — Roy Osing
College graduation is a time of celebration and pride. It’s also a time of significant financial transitions—for new graduates as well as their parents. As an advisor, this is a great opportunity to connect with your NextGen clients to help them make smart decisions that position them for greater financial success throughout their working lives and even into retirement. — Laura McCarron
Let your prospects see what working with you will be like, including exactly who will be holding their hand along the way. — Paul Kingsman
How should investors feel with all the advances in robotics and technology in our industry in the near future? — John Alshefski
Want to know how to grow your business fast? Discover here two things that you need to smash in order for you to take your business from startup to a great business. — Stewart Bell
Unlike many other industries, most people in finance confront the reality on a daily basis that a market downturn they have no control over could cast them out onto the street. — Sara Grillo
One year after I risked everything to launch my own venture, I penned a short article chronicling my journey up to that point. One commenter responded with near-vitriol, wondering how I could be so misguided as to influence – encourage, even – others of my generation to take on extensive levels of risk in order to successfully launch a new business. — Brian Hart
People are automating hellos and introductions instead of taking 3 seconds to personally do it. Folks are requiring followbacks if they give you one. Everyone believes that ads are the answer. And business owners think they know what’s best for their social channels. — Ahna Hendrix
Business growth doesn’t come from wishful thinking. As you know, it takes a lot of hard work. The growth of your business is not an option – it is a necessity. Coordinating the right mix of strategies to gain market share and improve client acquisition rates is essential to advance your firm in today’s economy. — Michelle Mosher
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