Seminars for women are the ultimate client attraction tool for financial advisors. Just one engaging seminar can put you on the map as the go-to advisor for women in your community, and have a major impact on the growth and sustainability of your business.Advisors who follow my 10 Do’s and Don’ts will strengthen existing client relationships, immediately attract new women to your practice, and ultimately inspire three times more referrals from both women AND men.
DO call it an EVENT which sounds more festive, exciting and lively.
Do be sure you have a decadent dessert (chocolate) and coffee this will help keep your guests there longer conversing with others.
Do have assigned seats for each person this allows you to strategically position a hot prospect next to a raving fan.
Do sit at the table and create conversation with all your guests prior to, during and after the presentation even if you are the presenter.
Do have name tags for each participant and introduce each participant to another guest in the room this helps get people engaging.
Do start by welcoming everyone and then launch into a personal story before introducing yourself formally.
Do ask a lot of open ended questions often answering their questions by throwing it back to the audience this stimulates conversation and positions you as an advisor who truly engages his female clients.
Do introduce a quiz or a game that get’s all the participants engaged then tie the game into the purpose for the presentation.
Do have a clearly defined “next step” that entices the audience to meet with you, focus on what the meeting would DO for them.
Do call to tell them (enthusiastically) how pleased you were to see them at your event and ask, “What was the most compelling part of the presentation for you?”
As you develop your women’s event, it’s important to understand that there are four different types of events, each with a specific objective. Download my free guide for Financial Advisors to understand How to Create & Implement Seminar Programs Women Love!