1. 80% of women in Canada switch financial advisors within a year of their husband’s death
2. 73% of women report being “unhappy” with the service levels they were receiving from the financial services industry.
3. Women are gaining wealth and power faster than ever before.
Women are not simply a “niche demographic,” they are likely the biggest future market for the industry. The service expectations of women are very different from those of the men you have served for years.
Inform yourself to safeguard your client base and grow your business.
To learn how you can ensure that you don’t lose those valuable “family” clients when the husband dies and how you can become the go-to advisor for high net worth women visit us at www.StrategyMarketing.ca -- where you will find many useful blogs as well as on-line courses.
Related: Women Are NOT a Niche Market!
* Stats from The Boston Consulting Group, Women Want More (in Financial Services), October 2009