Written by: Paul Bates
A sales copy aims to persuade readers to buy a product, join an email list, or inquire about a product. It is essential to write a killer sales copy every time to maintain business success. Overall, a good sales copy is engaging, credible, clear, concise, and persuasive, that is:
- Engaging : a sales copy that is keen on the reader’s benefits.
- Credible: a copy that demonstrates the value of the product to the consumers.
- Clear : a sales copy that is easy to read and understand.
- Concise : uses few relevant words to describe the sales pitch.
- Persuasive : a sales copy that gets the reader to take a given action such as signing up for a newsletter or buy a product.
To write such a killer sales copy, the writer needs to follow the tips below:
1. Understand the market
“Understanding the target prospect is the first step to writing a killer sales copy,” explains Jeff Adams, Business Development Director at SolidEssay. An understanding of the market enables the marketer to write a customized sales copy that adequately addresses the market needs. A marketer has, therefore, to learn as much as they can about the target prospects as this lets them highlight the irresistible benefits of the product or package in the sales copy. Such fine-tuning of the sales copy to the specifics of the market needs increases the rate of conversions as well as retained clients. This understanding of the market further allows the marketer the chance to isolate the problems of the prospects and accurately address them in the sales copy.
2. Exploit the psychology of exclusivity
Writing killer sales copies requires the ability to manipulate the readers psychologically. Getting more readers to read a given sales advert requires that the writer makes them feel special. Making the audience feel special requires the use of such words as “hand selected” to make them feel that the advert they are receiving is uniquely tailored to their needs. Another means of making the readers feel special is by addressing them using their names, for example, in emails. Instead of using the general salutation “Dear Customer,” the sales copy can have the name of the recipient in place of the customer. Every human being needs to feel special. Making the readers feel special through the sales copy can get them to buy more or subscribe to the newsletters in huge numbers.
3. Keep it simple
Writing a killer sales copy requires the use of simple grammar that the readers can understand. A sales message is meant for a vast market size with people with different mastery of the English language. It is therefore important to keep the copy as simple as possible. According to Ashley Taylor, VP of Sales at ConfidentWriters, the sales copy must not be complex for it may fail to persuade consumers if it is penned in a complex language. Moreover, the sentences should be short or medium-sized to avoid contradictions or mistakes that might affect the comprehension of a given message. Long run-on sentences distort the sales message.
4. Use eye-catching headlines
In writing a sales copy, it is essential to use sexy lines that attract readers. These captivating headlines spark within the reader's interest to read the article. Once they get to read the sales pitch or advert, the sub-headlines and paragraphs should be eye-catching to attract and hold the attention of the reader throughout the article.
5. Make irresistible sales offers
In writing the sales copy it is essential to figure out the value to the consumers. The value on the subscription should be such that the consumer feels like they are getting enormous value out of the deal.Essential tips for writing a killer sales copy include an understanding of the market, exploiting the psychology of positivity, using eye-catching headlines, and making compelling sales offers. These tips ensure that the sales copy is engaging, credible, clear, concise, and persuasive.Author bio: Paul Bates is the Director of Sales for BeeStudent and Paper-Research, educational platforms that employ writers in different areas. Paul also provides business consulting services in North America and Europe.