Here is a sobering statistic. According to the Five9 Customer Index 2017 report , 77% of customers in the B2C space will not do business with you again if you give them bad customer service the first time they do business with you.
This is huge. That means that more than three-quarters of your customers will not give you a second chance if you don’t give them the customer experience they expect the first time around. Now, while the survey is focused on retail and consumers, don’t be fooled into thinking someone in the B2B space is exempt. The numbers are different, but the concept is valid for any business in any industry.
Our customers are smarter than ever, at least as customer service is concerned. They know what good customer service is and they aren’t just comparing you to your direct competition. Anyone that has delivered a stellar customer service experience – in any type of business – to one of your customers has just set the bar higher for you.
Customer service is your competitive advantage. Numerous surveys are proving that customers are starting to shift toward service being more important than price. And, a large majority of executives have announced a major push toward creating a better, more competitive, customer service experience. Five9 surveyed 1,138 consumers and found that 89% said a “great customer experience” is a key reason that helps them decide which company to do business with. And, that reasons trumps price, product quality, and even recommendations from friends.
So, what is a company to do? Here are a few suggestions.
By the way, I’ve written about these before, but after seeing the Five9 report, this is a perfect time to remind ourselves of some of these important strategies and tactics that will help us with each and every one of our customers.
Some of you may say that these five ideas are common sense. Yes, they are! However, it’s not always as common as it should be. Number one, which is focused on the culture, is strategic. It takes time and an effort that is never really finished. The other four concepts are tactics. They are easily carried out by any person on your team. So, take the time to share these ideas with your colleagues. As the Five9 statistic teaches us, most of the time you only have one shot at impressing your customer. Don’t strike out!