If you have questions about social media but were too afraid to ask – don’t be. There’s no such thing as a dumb question! And here’s the secret, whether you have been an avid social media user for years or you’re just getting started, there is always something new to learn.In order to help you boost your social media strategy , we have highlighted the most frequently asked social media questions that you have been dying to ask (but were too scared too)!
We recommend first focusing on the big three: Facebook, Twitter, and LinkedIn because it helps prove the credibility of your brand. These platforms will give you the opportunity to build professional relationships and establish a voice for your advisor business. However, make sure that you research where your niche audience is spending the majority of their time on social media so that your social media efforts are beneficial. For example, if your target audience spends the majority of their time engaging on LinkedIn, then focus your efforts primarily on engaging and posting content on LinkedIn. Keep in mind that you should still be on the other two platforms, Twitter and Facebook, as well.In the example below, Twenty Over Ten client, Tapparo Capital Management, includes their social media handles to their big three social media platforms (and Instagram) on their homepage. Incorporating your social media handles on your homepage makes it easier for site visitors to find you on social media and see that you are active in the social world which helps establish brand trust.
A hashtag is a keyword phrase that doesn’t include spaces, with a pound sign (#) in front of it. For example, #InboundMarketing and #MarketingStrategy are both hashtags. Hashtags are a great tool to use to leverage your digital marketing strategy. They can have a huge impact on your advisory business growth and online visibility. How to Hashtag:
One of the most frequently asked questions when it comes to posting on social media is “Should I be posting on my personal social media page or my business page?” If you’re considering having both a personal page and a business page for engaging with current and prospective clients for your business, it’s perfectly okay to have both. In fact, having both can be immensely helpful in sharing content and ultimately getting more views for your content. You can have a business page and reshare content that you post on your personal page!https://youtu.be/txw8g2bXiTE
Yes! This strategy can be very effective especially if you tag the company and or person who originally wrote the article. Just make sure that you are tagging/citing the original source when re-sharing. Additionally, if you repost content from another source and tag them, it will increase your chances of being noticed and can even help you grow your social media following by getting access to their audience. Lastly, make sure any third-party content that you share is credible and something your audience would actually enjoy to see in their newsfeed.
Yes! Keeping your social media handles cohesive not only makes it easier for prospects and clients to recognize you on social media, but it also helps you establish brand trust. In the examples below, Twenty Over Ten client IMPACTflio, LLC keeps their social media handles consistent. However, it’s important to note that they are not all identical, and that’s okay! The main thing to remember is to keep your social media profiles cohesive enough that people recognize that it’s your brand.
Yes! Timing really is everything when it comes to posting on social media. Posting at just the right time can make the difference between one click or 10. Keep in mind, every business’s audience is going to vary but having a better understanding of the best times to post throughout the day can help you get more traffic, more engagement, and more followers and ultimately make posting content on your social media platforms much more effective.
We hope that we answered some (if not all) of your top social media questions that you were too afraid to ask in this read! Remember, building a successful social media presence doesn’t happen overnight, so don’t beat yourself up if your social media presence hasn’t taken off just yet. After some trial and error, we are sure that you will be able to perfect your social media profiles to establish yourself as a thought leader in your industry.