Your bio should provide the inspiration that a prospect needs to contact you.
It should have an interesting narrative about you – not just a laundry list of what you do.
A simple test you can perform is to read over your existing bio. If you’re bored with it and gloss over the details, you can assume others will be doing the same. People will connect with you when you share something memorable about yourself and your background.
For example, telling people why are you in your business, your background story, where you went to college, and an award you won are all possible connection points that are memorable. What is interesting about you? It’s time to share it!
To improve your bio (the one place that people will absolutely view before they come in to see you) think about using this formula that consists of answering four questions.
What is interesting about you? Probably a lot more than you may think! Give people a reason to remember you by giving them connection points. Connection points make for a great bio!