Are Bloggers and Influencers Worth the Money to Influence Consumers?

My take …

1. It’s all about the situation, the context, and the bloggers/influencers.

2. It’s most often, although not always, more about the content than the “influence.”

3. Everyone influences someone, so empower your customers, potential customers, and especially employees personal influence.

Related: Take Back Branded Content Outsourcing and Dependency

4. Most of what the marketing community refers to as “influence” is simply media. You are buying media impressions (hopefully contextual and/or interesting ones) so measure and invest in them that way.

#FollowThePath #RonR #NoLetUp !

This first appeared on Ted Rubin .