We’re happy to welcome back Bill Cates on today’s Becoming Referable episode. Bill is here talk all about his new book, Radical Relevance .
Bill Cates is the founder of Referral Coach International and works with organizations and individuals who want to acquire more clients through word of mouth, referrals, and personal introductions. With over 40 years of experience, his programs are designed to increase revenue without increasing marketing expenses. Cates is widely recognized as an expert on how to build a thriving referral-based business
. His books, Get More Referrals Now! and Don’t Keep Me a Secret! have revolutionized the way financial professionals are acquiring more and better clients through referrals. And now in his new book, Radical Relevance will transform how you communicate your value.In our conversation, we focus on Bill’s new book, Radical Relevance. We discuss what it means and how to significantly enhance your messaging in a way that will actively support referrals. We dive deep on ideas and tactics to understand and communicate the problems that you solve and the role of client experience in driving growth
. Click here to listen
; don’t hesitate to share your feedback!Related: It’s More Important for Advisors to Motivate Than to Inform