We know you have clients who love you. Otherwise, you wouldn’t be a successful financial advisor.
So why not harness that love?
Thanks to the recent SEC Ad Rule change (read more about it here), you might now be able to use client testimonials to share your value with other clients and prospects. It’s marketing without you needing to say a single word. The client does all the talking.
But you might have some questions like:
- How do I pick the right client and make the big ask?
- How do I produce a good testimonial video?
- And what will compliance let me do with it?
We asked Kalli Fedusenko, the founder of Kalli Collective, to share her client testimonial case study to answer those questions.
Cheat Sheet — Questions Answered
- 00:40: Why client testimonials are valuable
- 03:10: Ways you can use them
- 07:20: How to ask for a client testimonial
- 13:00: You’d be surprised, but clients are honored to be asked!
- 14:00: Tips for producing high-quality testimonial videos
- 15:00: Client testimonial video example
- 17:00: The process for producing a client testimonial video
- 19:00: Dos and Don’ts for client testimonials
Related: Three Messaging Tips To Ease Your Clients’ Recession Fears