“I get by with a little help from my friends…” The Beatles said it best (and you can listen here if you’re looking for a #MusicMonday suggestion) and that’s how you’re going to survive the Facebook algorithm change.
In 2016, Facebook shifted gears — publishers (that’s businesses as well as public figures, entrepreneurs and anyone who wants to use a business page to sell on Facebook) were pushed to the background and content from your “friends” came to the foreground.
In 2018, Facebook is doubling down — it’s not just about friends vs. pages, it’s about the engagement, the interactions and the conversations.
News Flash: That’s what SOCIAL media communities were about to begin with!
When I started managing the Facebook community for This Old House magazine (over a decade ago), it was a Facebook group. It was the quickest and easiest way to communicate with the audience above all of the noise on the message boards and aggregators of the time. It was the first digital community that allowed a two-way conversation between publishers (that’s you!) and their audience.
This year, Facebook is bringing the focus back on groups . And real, authentic reactions. Not the surface “like this or that,” true, honest questions that provoke thoughtful answers and clear, respectful conversations.
How can YOU survive this change?
It’s quite simple, really — be. yourself. And follow these three tips:
The healthy, delicate balance of personal, business and thought leadership content on all social platforms is one we must all continue to work on.
The best way to find a strategy that works for you is to have a clear strategy in place BEFORE the changes so you can weather the storm through the changes.
If you’re ready to learn how to make 98.6% more income in four weeks using social media, let’s talk — my 1:1 group program is designed to help you create a strategy, execute the strategy and see the results you crave within our first session of working together.