Written by: Maria Rummel
Digital marketing moves fast. New tactics and technology are constantly arising, making it difficult to manage your current strategy and stay on top of the latest trends at the same time.
Digital marketing conferences are a great way to take a trip back to the classroom and equip yourself with new marketing knowledge. Many marketers also return from conferences with revitalized energy and brand new ideas for their brand.
Here’s our line-up of must-attend conferences in the spring of 2018. Planning sooner rather than later will save you some dough.
Intelligent Content Conference
Designed for: Content marketers
Dates: March 20-22, 2018
Location: Las Vegas, Nevada
Price range: $1,095 – $2,795
Highlights: Speakers to be announced
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C3 2018
Designed for: SEO strategists, content marketers, digital marketing leaders
Dates: March 7-8
Location: New York City
Price range: $599-$1,199
Highlights: Joe Pulizzi (Founder, Content Marketing Institute), Purna Virji (Sr. Manager, Global Engagement, Microsoft), Garth O’Brien (Director & Global Head, SEO, GoDaddy)
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SearchLove
Designed for: Digital marketers in search, analytics, content creation, website optimization, paid promotion and more!
Dates & Locations: March 26-27 (San Diego) Summer 2018 (Boston) Autumn 2018 (London)
Price range: $999 – $1299
Highlights: This year’s speakers are still to be announced, but check out their extensive list of last year’s speakers.
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SMX West
Designed for: SEO and search engine marketers
Dates: March 13 – 15, 2018
Location: San Jose, CA
Price range: FREE to $1,695
Highlights: This conference offers a variety of content from beginner’s boot camp to advanced content for experts, solo talks, panels, roundtables, and clinics.
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Social Media Marketing World
Designed for: The social media marketer, blogger, video creator, or podcaster
Dates: February 28 – March 2, 2018
Location: San Diego, CA
Price range: $577 – $1,597
Highlights: Guy Kawasaki (Canva), Mari Smith, Jay Baer, Ann Handley, and more!
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Related: The Magic of a Market Launch
Adobe Summit 2018
Designed for: Advertisers, analysts, campaign managers, content managers, digital marketers, marketing executives, publishers, social marketers
Dates: March 25-29, 2018
Location: Las Vegas, Nevada
Price range: $1295 – $1,695
Highlights: Speakers are still to be announced. Interested in extending your trip? Check out their one and two-day preconference courses as well.
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Marketing United
Designed for: Every marketer
Dates: April 9-11, 2018
Location: Nashville, TN
Price range: $595 – $1,095
Highlights: Emma puts on this fantastic event, so expect to take home a backpack full of email inspiration. Arun Chaudhary, digital storyteller and Office White House Videographer for President Barack Obama, and, Jay Acunzo, host of Unthinkable Podcast will also be speaking. Check here for more announcements soon.
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Marketing Nation Summit
Designed for: All digital marketers
Dates: April 29 – May 2, 2018
Location: San Francisco, CA
Price range: Registration is not yet open, however, pre-register and you can save $200!
Highlights: At Marketing Nation Summit, you’ll learn from the best and brightest in digital marketing. Don’t miss the inspiring speakers, University Day, networking or partnership opportunities.
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SaaStr Annual 2018
Designed for: B2B marketers in SaaS
Dates: February 6-8, 2018
Location: San Francisco, CA
Price range: $799 – $2,299
Highlights: This event is jam-packed with executive speakers and founders. They also have great discounts on multi-ticket packages so you can take your whole team!
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Whether you’re new to the industry, or an age-old veteran marketer, it’s crucial to stay up-to-date on the latest marketing trends. Keeping an agile marketing mentality will save your team both time and money, and allow you to do your best job.
Do you need buy-in from your boss to attend a marketing conference? Check out our e-book Show Me The Money , for easy-to-follow steps that will help you craft your ask and eventually win over the c-suite.