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Profitability Is Not The Purpose Of Your Business

We’re taught in business school that business has one purpose: to make money. In fact, this has been the traditional wisdom for centuries.

But we live in different times now.


While a business has to make money to survive and thrive, nothing is more damaging to a business than to operate under the assumption that its sole purpose is to make money.

Related: The Most Expensive Gap In Your Business Today

In this video Barry talks about the real purpose of your business.