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Social Enables You to Conquer The World

As we approach our two year anniversary as a business, as CEO, I’m starting to reflect on the business since we started. I’ve just come off a webinar on what it’s like to run a global business. Can you imagine that, I run a global business and I did that in 18 months? I always get asked, what is the secret? Or what was it that triggered our decision to go global?I need to talk to my co-founder Adam about this but I don’t think it was a decision, it was something that “just happened”. Why? Well we are a social business and therefore our audience is social and global. I also don’t think we are surprised, I don’t mean this to sound arrogant, but life runs on a global business , I have friends throughout the world. Why wouldn’t my business be like that too?

With 80% of the Internet enabled world’s population on social, people find us.

I could put it down to the fact that Adam and I both had EMEA (Europe, Middle East and Africa) roles before, or the fact we work with global companies. But that would make it sound like a strategy. It was obliquity.Related: The Many Business Benefits of Having Your CEO on Social Media

Social is global, our network is global, I have friends (through social) who are global so why wouldn’t DLA be global?

So what can you do?
  • Get on social – Twitter, Facebook, LinkedIn.
  • Post engaging, interesting and educational content.
  • Spend time growing your network, find interesting people, engage with them. Follow them, retweet them, talk to them.
  • Better still, write some material, this blog is a great example. Nothing too taxing offering people a quick solution to a problem. I wrote it on the train home from London.
  • Remember this is a marathon not a sprint. Nobody on social is or has been an overnight success.
  • You can do this all organically you don’t need to buy ads or sponsor posts, people want authenticity.
  • That’s it, being on social mediadoes not need you to fill in any forms or work differently, just the time and effort that you are willing to invest.