B2B eCommerce Market Growth in the US
Besides these predictions, Forrester has cited some acceptable reasons behind the B2B ecommerce growth in 2018 and beyond.
Shifting Trends from B2C to B2B Ecommerce
An obvious shift from B2C to B2B ecommerce is becoming apparent in the market. Real credits go to the two factors:
10 Large Ecommerce Markets in the World
Recently, ecommerce is trendy and gaining acceptance in several countries of the world. It becomes clear after looking the share of ecommerce in the economy of the respective countries listed here as top ten ecommerce supporters. China resides on the top with $672 billion shares and the USA, and the UK are following it.
B2BEcommerce Growth Rate by Selling Channel
The overall growth of B2B ecommerce is due to growing tendencies in various selling channels such as,
Today standalone ecommerce platform is incapable of delivering complex services, features, and functionality. It needs the integration of extensions and extended services through various APIs of third party service providers.
Targeted B2B Ecommerce Customers
The general perception of B2B ecommerce marketers is that only C-suite staff is taking part in buying decision of the B2B businesses. Unfortunately, it is partially true and nearly 81% non-C-suite employees found active influencers and B2B ecommerce marketers have to target them proactively to gain significant leads and conversions.
B2B eCommerce Delivery Options
For B2B ecommerce, local delivery is manageable, but global needs assistance of the third-party logistics and warehouses available in multiple locations. Thus, the B2B ecommerce can enjoy and provide following delivery options to its esteemed customers.
Effective B2B eCommerce Marketing Channels
To do effective B2B ecommerce marketing, a survey on the contribution of various marketing channels and efforts have been carried out, and it has unveiled following facts.
Thus, we can say that investment in B2B ecommerce website development may prove the worth investment in the long run.
B2B Ecommerce Customers Prefer to Go beyond the Borders
A recent survey on the buying habits of B2B ecommerce shoppers has indicated that 57% B2B ecommerce shoppers prefer to purchase from the overseas storefronts at least once in a year.
Therefore, preparing online B2B stores for a global audience is an essentiality for success.
B2B is growing tremendously, and the same trends go ahead in 2018 and beyond in the future. Therefore, B2B businesses should be optimistic and prepare for an ecommerce identity to grab the upcoming opportunities.