Writing is an important element of almost any business. With it, you can tell your story, create great content, sell more products, and build life-long fans and customers.
Without it, you’ll start to stand out amongst the competition.
Now, you have two choices when it comes to the writing of your business and your website…
You can hire somebody (like our team here at ARCH) to help you craft great content that your audience loves. Or, you can learn to become a great writer yourself.
Perhaps you’re just starting out and don’t have the funds to outsource your writing and content. Or perhaps you have some spare time and always wanted to perfect your writing craft.
Whatever the case, you can learn to write well if you follow some simple tips.
Today, I’ll give you four strategies that will help you become a better writer.
1. Read Good Writing
We’ve all heard the expression, “You are what you eat.” Well, the same idea goes for reading.
If all you read are click-baity Buzzfeed articles, your writing style will resemble click-baity Buzzfeed articles.
But if you consume a mix of quality blogs, well-written books, quality fiction books, etc., you’ll naturally start to absorb some of those styles into your own writing. You’ll internalize the techniques these authors use, and your writing will be a lot better off because of it.
So, if you don’t have one already, start a daily reading habit. Read for at least 30 minutes a day, and switch between quality books and strong blog posts.
As a bonus, you’ll also likely get some additional ideas for your own business from all this reading.
2. Start a Daily Journal
Along with the reading habit, you should also develop a writing habit. It doesn’t have to be anything crazy – simply 5-10 minutes per day.
You can write out your thoughts, or even sketch out an idea you’ve been thinking of.
This exercise will help you find your writing voice, and also help you to be more aware and conscious of your thoughts on a daily basis.
3. Handwrite Great Pieces of Writing
One of the best ways to learn copywriting is to handwrite a sales letter every day for a month. This process helps you to internalize the patterns and techniques used by the greatest copywriters of all time.
If you simply want to become a great writer, you don’t need to do this every day. But an hour or two a week will help you keep your writing sharp, and also expose you to new writers and new patterns.
4. Use Power Words
One mistake that many writers make (especially when they’re just starting out) is that they use too many basic words.
The result? Their writing is boring.
Now, you don’t have to sound like Einstein when you’re writing. In fact, you shouldn’t. I’m not telling you to use big words for the sake of using big words.
What you should do instead is use power words. Power words help readers visualize your writing, and also make it a little more “spicy”, so to speak.
To illustrate what I mean, here’s an example. The first passage uses no power words, while the second passage has a few power words.
“But you want to bring your game to the next level. Going out on the water with a little more knowledge will make your experience a lot more thrilling.”
“But you don’t want to be just another kayaker. You want the water to feel the treacherous blows of your paddle as you burst forward like an Olympic swimmer.”
You probably found the second passage a lot more interesting, right? Thanks to the power words, it was easier to visualize.
Good writing can take your business to the next level. Whether you plan to outsource writing or do it yourself, it helps to be a good writer. That way, you can properly judge the writing and whether or not it’s quality enough for your audience.
Follow these four strategies and your writing will naturally improve over time.