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Why Starbucks Doesn't Put Shareholders First and Why That Matters

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CEO Of Starbucks Howard Schultz regularly courts controversy for not just speaking his mind about society’s ills but by aligning the business of Starbucks with these beliefs. Though shareholders perceive his investments in social causes and community projects as distractions, they have also enjoyed a great return on their investment over the years.

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In this video we discuss why it is important to not put shareholders first in your business.