Com·mu·ni·ty
“A sense of fellowship with others as a result of sharing common attitudes, interests, and goals.”
The costs of marketing and advertising are continuing to increase and it’s often tough to understand the true ROI of these efforts. Many brands have found ways to drive down these costs – by building a community, ensuring the long term sustainability of the brand, and continued connection with stakeholders.
In this video, Barry Chandler shares more on building a community in order to drive down marketing costs.