A great PR pitch will help you catch the attention of a reporter, blogger or producer. It’s a proactive tactic to try and get them interested in covering your story.
A pitch? Or a press release?
A PR pitch is different from a press release because it is shorter, offers a story idea rather than the story itself, and is sent to a specific journalist rather than in a blast email or via an online press distribution service.
We’ve put together our top tips to help you make the perfect pitch.
1. Make it newsworthy
Ask yourself where is the news hook in your story?
What makes the story interesting to the readers or viewers? Uncover the hook and use it in your pitch.
Newsworthy often means timely, unique, helpful, or something that uncovers a larger trend.
2. Keep it short
Make your pitch catchy and relevant to the reporter you are reaching out to in the first few lines. Reporters work on tight deadlines and receive hundreds of emails each day so make sure yours stands out!
Stick to the basics and try to keep it to 2 paragraphs.
3. Keep it simple
Avoid getting lost in industry jargon or by attempting to describe your technology. The goal is to catch the reporter’s interest with a news angle so that they will contact you looking for more information.
4. Reach out to relevant reporters
Build your reporter database over time and make an effort to know what each particular reporter prefers to write about. Remember, you are sending your pitch to a select group of reporters that you think will be interested in the story. Be sure to send emails individually rather than mass mailing. You’re building relationships with each contact.
5. Pick up the phone
Some might think calling a reporter could be intimidating. A brief personal courteous phone call to follow up your email is a great way to follow up. By speaking directly with the reporter you have the potential to influence the upcoming story and even possibly spark interest in a new one.
6. Meet with reporters
Similar to the sales process, there is no substitute for in-person meetings. Meeting personally shows reporters you value the relationship you’ve developed with them and it helps keep you top of mind when they are looking for sources.
Know your company’s story, including what makes you different, and practice rehearsing it in a simple and repeatable way.
Benefits of a good PR pitch
Earning recognition attracts investors and customers, elevates your image, and builds your brand at a fraction of the cost of most other marketing efforts.
Are you ready to kick off your PR plan? You can find other great tips in our e-book, Creating the Perfect PR Plan: How to Make it Happen.
Signs of Slowing Economy Continue to Mount
11 Most Read IRIS Articles of the Week!
3 Strategies to Feel More in Control of Your Investments in 2019
3 Life Insights From the Jeff and Mackenzie Bezos Divorce
Weekend Warriors: Ortho Regenerative Technologies Begins Final Animal Studies in Rotator Cuff Repair
Advisors: A New Way to Build Trust With Your Audience on Social Media
4 Tips to Get Over Your Fears of Being on Camera
Top 7 Questions To Identify Core Leadership Skills
How Technology Is Helping Clients Take a Bigger Role Than Ever
What Happens When Labour Gets Commoditized
Markets1 day ago
Long-Term Investors: The S&P 500 Is Not Your Friend. Here’s Why.
Development1 day ago
Again, and Again, and Again: The Way to Build a Great Advisory
Advisor Marketing1 day ago
How to Integrate a Robo-Advisor Offering on Your Website
Equities2 days ago
MIT Says 2019 the Year That Blockchain Goes Mainstream
Sales Strategy2 days ago
The “Polite” Prospect Can Be the Most Difficult Prospect
Human Performance2 days ago
6 Techniques to Close Deals Faster
Markets3 days ago
Is the Market Rising Due to the Lack of Bad News Screaming at Us?
Markets3 days ago
The Early Bird Sells too Soon