Personal financial decisions often suffer because of limited time and too many messages. Successful individuals usually have busy lives. Carving out time to plan and make good financial choices is difficult. Sometimes, because of the sheer breadth of choices, decisions are made by default.
Psychologist Barry Schwartz in his book titled The Paradox of Choice, argues that “more is less.” That is, the number of choices can be so overwhelming that we shut down and revert to status quo.
Schwartz takes direct aim at the idea that the way to maximize freedom is by maximizing choice. He believes that many individuals become paralyzed by too many choices and have difficulty making decisions.
Think about something as simple as going to the grocery store to buy salad dressing. If your grocery store is like most, there could be a few hundred different salad dressings. And that doesn’t include the dozens of vinegars and oils for those interested in making their own dressings.
Related: How to Find Your Financial Truth
You might think having so many choices is better. But in general, after some modicum of alternatives, our minds start comparing and wondering if there is still a choice out there that is even better than the hundreds of choices before our very eyes.
Too Many Options
According to data from The Investment Company Institute, there are about 20,000 mutual funds and Exchange Traded Funds (ETF’s) available to investors. Add to this number about 5,000 common stocks, another few thousand corporate and municipal bonds, stock options, commodity futures, metals, packaged investment products, investment-oriented insurance products. And the list goes on and on. Too many choices!
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