Written by: Amanda Emmer
From mobile banking apps to artificial intelligence, new technologies are becoming more prevalent within the financial services industry. With all these new and exciting transformations, it is more important than ever to implement a digital public relations strategy, which will not only offer your brand ample growth opportunities but also help you stand out among the competition.In order to stay ahead of the curve, below are three tips to help successfully position your financial brand:
1. Define Clear Brand Objectives
As eager as you might be to want to accomplish as much as you can, it is important to first outline some clear and realistic brand objectives. Whether you want to raise awareness on a new product/service or focus on lead generation, developing a list of objectives will help you prioritize and visualize exactly what you’re trying to achieve. It may help to create a few short-term and long-term objectives. As you approach the deadlines, this list will be helpful to reflect on what you were able to achieve as well as where you need to optimize your efforts moving forward.
2. Post Quality Content on Social Media Platforms
Whether it is your website’s newsroom or your social media platforms, it is essential to update content. Consistently posting relevant content that’s personalized to your audience, will help build trust and brand credibility.
Expand Presence on Multiple Social Platforms
Consider expanding your presence to more than one digital platform. An example can be posting video content to not just Facebook but also to Twitter. According to HubSpot, 60% of Americans who watch digital video do so on Facebook
and tweets with videos get over six times as many retweets as tweets with photos
Use LinkedIn for Lead Generation
Additionally, if the objective of posting this video content is to increase lead generation, LinkedIn can also be a platform to use. According to a recent HubSpot report, LinkedIn is 277% more effective for lead generation
than Facebook and Twitter. Utilizing a variety of platforms will help make your content more visible to a wider group of people.
Post Multimedia Content
Thinking outside the box by incorporating creative videos in social content in your social posts will help you tremendously. According to a recent HubSpot article, Visual content is 40X more likely to get shared on social media than other types of content
3. Proactively Position Your Spokespeople
Determine the right spokespeople to represent your brand. After having a finalized list of objectives, it will be crucial to find individuals within your company who can communicate brand messaging. Your experts should not only be passionate about their specialty but also be devoted to making your brand better, stronger and more integrity driven. Proactively positioning your spokespeople will not only help increase brand awareness but also expand your platform for all your outreach. Confirm with your thought leaders on topics they feel comfortable explaining to the general public and media.Related: Public Relations Is Way More Than You Might Think