Are You Using Your Brilliance?

Are You Using Your Brilliance?

It’s one thing to feel brilliant. To master your craft and build seemingly endless wisdom to offer your ideal clients.

It’s another thing to actually get your brilliance used.

To have a steady stream of clients, readers, buyers (take your pick) who not only absorb your advice, but also weave it into their own work, creating new strengths and building their own successes.

Isn’t that at the heart of the work we consultants and advisors do?

We make change happen. We make lives better. Sometimes we even make profound, earth-moving transformations.

So laboring in obscurity is not good for your future clients and it’s certainly not good for you.

The question becomes: how do you take your proverbial light out from under the bushel basket and shine it into the right corners?

Hey, if there were a magic button to push, I’d tell you, I truly would.

It’s more like a way of thinking. Of reminding yourself that your brilliance has a purpose.

Not certain how to pinpoint your best, highest use? You may have to take a look into your past to grab hold of tangible examples of successes (and get someone you respect to hold a mirror up so you can see it).

When I first met “Sam”, he was a 30-something college dropout who kept telling himself he wouldn’t amount to anything. He was waiting tables, renting a room in a tumbledown house, trying to figure out how to support his daughter.

But just a little digging proved that his world had once looked brighter. He’d been a bat boy for a major league baseball franchise (an infinitesimal percentage of applicants get THAT job), where two different household-name star players befriended him and gave him pointers.

His people skills were off the charts, which was one reason why he was the waiter who always went home with the biggest tips.

As he started to see his life—and his work—through a new lens, things started to change.

Today, Sam is a financial advisor. He went back to school, studied hard and invested in his natural brilliance—his care and concern for the people who cross his path. Now he’s the guy they trust to build their financial future.

Sam had a very deep well to climb out of—but chances are you’re far better positioned to identify and share your brilliance.

Start with your experiences and stories—both life and work. Jot down a sentence or two about each and keep them in a single document where you can peruse them at your leisure.

Look for the ones that resonate most clearly. Maybe you were in a family business that gave you a practical MBA. Or you traveled the world as a military brat and speak a smattering of languages. Perhaps you were a soccer star in college and still play in a local league.

These stories can be fodder for your brilliance. They may stay safely inside you, serving as internal reminders of your worth and life path. Or they can become tent poles for your brand, building your reputation and engaging your audience in your particular brand of brilliance.

Because no one—absolutely no one—can match your unique combination of talents, passions and experiences.

And isn’t getting your brilliance used what it’s all about?

Rochelle Moulton
Brand Strategy
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I am here to make you unforgettable. Which is NOT about fitting in. It IS about spreading ideas that make your clients think, moving hearts and doing work that matters. I’m ... Click for full bio

How to Introduce and Position Yourself the Right Way

How to Introduce and Position Yourself the Right Way

Introducing yourself – more to getting it right than you think!

What do you say when someone asks you “so what do you do?”

You might say, “I’m a financial advisor”. Or “I’m an investment advisor”. If you’re a top advisor, you might be compelled to say “I’m Vice President and Portfolio Manager”. Or even “I’m a CFA”.

Well put all of those away if you’re introducing yourself to a woman you might want as a client. None of the above will impress her – she might even “run for the door” thinking you’re going to try to “sell” her something.

Your goal is have her say “tell me more about that”.

So what do you say?

Here are 4 quick tips:

  1. Make it about your clients
  2. Make it about outcomes
  3. Make it interesting
  4. Make it fun

How about something like this: “I help people have their cake and eat it too”.  Doesn’t that beg the question “what does that mean” or “how do you do that”.

Okay maybe that’s a bit over the edge but it’s important you make it about the people you help and not about what you do to help people get there.

Related: Turning a Female Prospect Into a Client

Try this:

I help <type of people you serve”> <achieve this>. Something like:

  • I help retirees create a sustainable income.
  • I help women understand money on their terms.
  • I help young couples get a good start towards financial security.

Now you try it! Send us your best one.

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Strategy Marketing
Marketing to Women
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Paulette Filion and Judy Paradi are partners at Strategy Marketing and have run their own businesses for more than 20 years. Paulette is an expert in financial services and Ju ... Click for full bio