Today we’ll cover the idea of shortening your customers’ decision making process with positive word of mouth. There are essentially 5 stages in the decision making...
Many organizations and individuals promote increased innovation, change and responsiveness. While there are lots of prescriptions, we frequently ignore the major barrier: fear of risk and failure. It...
Some Simple Suggestions to Improve Branding The potential and strategies of branding are critical today, yet the practices and requirements are dramatically changing. In particular, branding...
It would be pretty cool to be a super-secret agent like James Bond, or Jack Bauer, or Jason Bourne — or ETHAN HUNT! Yeah, that guy from the...
The Kade Spade death is quite concerning. On one hand everyone is shocked that such a seemingly impressive person could have such great problems. On the other...
There are two popular (yet different) approaches to achieving success in business. The first way is to pursue excellence through planning and research. The second way...
Many marketing guides start with developing strategy – understanding your focus and defining your brand. I argue that execution and excellence are more important than developing vague...
The original concept in 1908 by Pareto was that 20% of the population controlled 80% of the wealth. In the modern business realm, it has been...
At Startup Connection, we believe that the skill of communicating passion for your business — in the form of a refined “elevator speech” or mission statement...
Creating a business plan is a lot like forecasting the weather… those who are in charge of predicting a storm get blamed if they are not...
