Written by: Adam May This week’s blog is a bit of a departure from my typical blog about Facebook Ads, but rather another social network that is near and dear to my heart – Instagram. If you know …
In 2012, when I started (what is now) ARCH Digital Agency, social media marketing was completely different. Back then, I worked hard to convince business owners that social media wasn’t a passi …
Written by: KP Kelly You’ve created your social media networks. You have fancy profile and background photos. You’ve started posting content. You expect to see immediate results. Not so fa …
Written by: KP Kelly I have managed Twitter and Facebook accounts for a living for over 8 years now. I’ve consulted in a variety of ways with over 100 different companies on either creating or i …
Writing is an important element of almost any business. With it, you can tell your story, create great content, sell more products, and build life-long fans and customers. Without it, you’ll st …
Blog posts can help you generate tons of strong leads for your website. But amidst a sea of average (and even sub-par) content, you need to know how to make your blogs stand out. And to do that …
Written by: Mia Stein Millennials have been the center of everyone’s attention for the past decade, but there is a new demographic upon us: Generation Z, oftentimes referred to as Centennials or the i …
Written by: KP Kelly The importance of the role social media plays in business is growing. That won’t change anytime soon. Businesses know they need social media and that they need quality p …
Written by: KP Kelly You want to know what’s hard? Reaching people organically on a Facebook Page! Facebook, in an attempt to steer pages towards utilizing paid “boosts” and advertisement optio …
Written by: KP Kelly We are all guilty of occasionally suffering from shiny new object syndrome. We see something new and we are inclined to jump off the ship we are on and climb on the b …
Written by: Dave Perrotta Measuring the effectiveness of your social media marketing efforts isn’t impossible. The problem is, most companies get so tied up in vanity metrics—like the number of …
Since Instagram Stories debuted a few weeks ago, I’ve been testing, watching, and spending wayyy more time on IG than normal. The truth is, the inception of IG Stories deeply annoyed me – from a …
Written by: Adam May As people and brands continue to flock to Facebook and flood it with content, Facebook has reached a problem they never imagined they would be in… there is too much information wi …
It’s not unusual to receive a fair amount of marketing i.e. spam via social media, but there is an overabundance of it lately. Why do people still think it’s okay to hard sell through social …
This blog topic was requested by Fayann Dsouza (@fayann.loves on Instagram). Crowdsourcing blog ideas rocks because I know it will make a difference to as least one person. And as my workload increase …
I didn’t intend to write about why email marketing is still a necessity for 2016 marketing strategies, but people keep asking me about its relevance. Yes, email marketing is still very, very important …
Lately, the practice of sending group messages or tagging people online has gotten out of control. Marketers and business owners are increasingly going overboard with sending out one message to a whol …
Last year, I wrote 3 MUSTS for Social Media in 2015 because everyone writes a “trends for the upcoming year” post, but looking back – I really called it! So why not continue the tradition th …
Sometimes it’s easy to get annoyed with social media, and yes, I’m guilty of being irritable with the constant interaction and/or notifications. But the truth is that if we step back, social media is …
Live streaming is ALL the rage these days thanks to the heavy hitters of 2015 like Meerkat, Periscope, and now, Blab. But live streaming is just getting started. The pathways of possibilities with the …
This post isn’t going to be the funnest thing you’ve read all week or probably all year, but it covers a very important topic that should be considered sooner than later. It’s about preparin …
Due to the incredible nature of my work, I’m able to work from home or on the road. And I planned it that way. I still remember my first airplane ride – looking down and realizing that I wanted to hav …
When I started my business back in 2012, I included the “3 Core Strategies” as an explanation for successful social media marketing. What’s crazy is that over 3 years later, they’re still the same! Al …
We’ve all dealt with upset customers – those who had a legitimate complaint and those who just want to rant. But I urge you to consider the two as one. Because regardless of which situation it is, bot …
Reading this title your mouth might be on the ground – what did she say? (Well, write..) I said, take a social media break. Soon. Very soon. And for as long as you can. Here’s the deal – I love social …
I didn’t plan to write a blog about why Twitter for business is so important because as a social media professional, its pretty obvious. But as I was gathering research for another Twitter m …
I’ve been slammed these past few weeks working on a side project doing in-depth social media reviews for businesses with a fellow entrepreneur who specializes in helping his creative clients find thei …
This article orginally appeared in SocialQuant. I’m sure there’s no need to introduce today’s featured opponents: Hillary Clinton and Donald Trump, but just in case, both are running for Pr …
“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you make them feel.” Maya Angelou In the social media marketing community, there …
When I entered the social media game back in 2009, visual content was a minor element to the success of social. It’s not that it wasn’t important, but it was a side note, an extra – not a necessity. T …
I wrote a post last week about how to tick people off on social media, so it only seemed fitting to counteract that with a post about how to make people fall in love with your brand or business. …
It’s no surprise that social media is becoming seen as the cure-all drug for businesses. It offers an avenue to get to know them, build relationships, offer AWESOME customer service, and yes – sell. A …
Growing up in a family-owned business, the never-ending exhaustion was something I came to view as normal. My parents owned a restaurant, wanted it to be successful, and worked every hour they could t …
Recently, I’ve been getting back into Twitter. It’s not that I left, but my attention was needed elsewhere and I haven’t been able to nurture and grow my Twitter community as I did in the old days. An …
Do you like pushy salespeople in stores or on the car lot? Do you enjoy people who only leave you feeling foolish and used? Do you like brands who take over your inbox and inundate you with promotiona …
Social media is everywhere these days. You can’t hide from it or ignore it any longer. It’s become ingrained in our news, shopping practices, and ways we keep in touch with family and friends. An …
