Alphonso Sanchez is a web marketing professional and founder of Web Enlighten, a consulting firm for small businesses. He has several years of digital marketing experience with an emphasis in direct response copywriting. Every website is performing online and it's his passion to turn this performance into an effective, efficient experience that converts visitors into customers.
Coined by Tanya Chartrand and John Bargh in the ‘Journal of Personality and Social Psychology’, the Chameleon Effect has a profound impact on your every move in the...
There’s no denying the effect a website can have on your business. Countless case studies repeatedly show mom and pop stores go from barely getting by to...
If you have a website and want to increase traffic (and ultimately sells), then professional SEO services are a serious business necessity. You can either hire...
If there’s just one thing you could do to amp up your SEO, email marketing, social media, it’s gathering industry insight. Consider it the carbonation...
As a marketer writing copy, it’s easy to get obsessed with word choice. Most copywriters I’ve met are fanatics about grammar, spelling, and words. And...
There’s an unconscious belief built into our society telling us more is better. Social media is no different. When faced with a low social follower count,...