Coined by Tanya Chartrand and John Bargh in the ‘Journal of Personality and Social Psychology’, the Chameleon Effect has a profound impact on your every move in the digital marketing world. …
There’s no denying the effect a website can have on your business. Countless case studies repeatedly show mom and pop stores go from barely getting by to exponential growth solely through web tra …
If you have a website and want to increase traffic (and ultimately sells), then professional SEO services are a serious business necessity. You can either hire someone to do it for you or choose to le …
If there’s just one thing you could do to amp up your SEO, email marketing, social media, it’s gathering industry insight. Consider it the carbonation to your soda, turning basic sugar water in …
As a marketer writing copy, it’s easy to get obsessed with word choice. Most copywriters I’ve met are fanatics about grammar, spelling, and words. And the hiring process for copywriters is usua …
There’s an unconscious belief built into our society telling us more is better. Social media is no different. When faced with a low social follower count, almost everything we do can revolve around bo …
