power your advice

Amy Florian

Amy Florian, CEO of Corgenius , combines the best of neuroscience and psychology with a good dose of humor in training professionals to build strong relationships with clients through all the losses and transitions of life.

As many professional services industries move from a sales-centric to client-centric focus, and the population continues to age, Amy's practical, insightful, and inspirational training is crucial in helping firms do the right thing for clients, retain business across generations, and attract new business from less educated competitors.

An acclaimed speaker and expert, she is author of over 100 articles and the book “No Longer Awkward: Communicating with Clients through the Toughest Times of Life".

Amy is a former columnist for the Journal of Financial Planning who has been quoted or featured in the Wall Street Journal, Financial Advisor, Financial Planning, MSN Money, On Wall Street, ThinkAdvisor, Registered Rep, Investment News, Wealth Management, and Financial Advisor IQ.  Recently, she was chosen by LifeHealth Pro as one of the “20 Most Creative People in Insurance & Financial Services" and one of the “Most Influential Women in Business" by the Daily Herald/Business Ledger.

Amy holds a Master's Degree and is a Fellow in Thanatology (the highest level of certification in the field of grief studies).

She taught a graduate class at Loyola University of Chicago for nine years, has worked with over 2,000 grieving people, and consults with firms, corporations, and individuals nationwide.