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Duena Blomstrom

Duena Blomstrom

Duena is the author of the book “Emotional Banking: Fixing Culture, Leveraging FinTech and Transforming Retail Banks into Brands”. She is a serial entrepreneur and intrapreneur, a mentor for Startupbootcamp and Techstars, a LinkedIn Top Voice, named an industry influencer in most lists, a Forbes contributor, a blogger with cutting-edge opinion style, an international keynote speaker at industry events and the inventor of the EmotionalBanking™ and MoneyMoments concepts and the Co-Founder and CEO of PeopleNotTech Ltd - a software solution provider revolutionizing the organizations of companies that need to use technology and new ways of work. Over the past few years, Duena has worked with multiple Tier 1 organizations in particular banks be it to assist them in their digital strategy or to help them transform. With a background in Psychology as well as Business, Duena is on a crusade to see lasting and meaningful profound change in the way we work. She is intensely passionate about getting banks to think of the concept of “Emotional Banking” or how to stop thinking feature set and start thinking customer’s feelings and redesigning around Money Moments not financial products and is working with various organisations on deep cultural change programs that enable them to become truly Human Design led organizations that leverage Agile and put Experience at the heart of the proposition to build strong brands that deliver by focusing on their people. The PeopleNotTech method is a revolutionary concept at the intersection of IT, HR and CX that focuses on Passion, Knowledge, and Courage to enable deep meaningful change through patent-pending workshops and software. Learn more here.

STORIES BY Duena Blomstrom