As founder and CEO of Logica Research, Lilah is driven to help organizations use research to better engage with customers. To shed a contemporary light on engagement, Koski has authored the Koski Research Engagement IQ, a proprietary measurement system that assesses the public’s sentiment of a company. The Index shows that engagement is tied to bridging the emotional connection with customers to concrete behaviors such as posting about you online. Logica Research thrives on asking great questions. Results from the firm’s great questions have been published for her Fortune 1000 clients in the largest media outlets in the world, including the New York Times, The Financial Times, The Wall Street Journal, CNN and USA Today in addition to other business and non-traditional media such as Mashable, TechCrunch and GeekWire. Learn more here.
While there are rumblings of a recession, the economy is currently doing quite well. Unemployment is at a low of 3.7%. How are workers making their money? ...
Is Gen Z investing? We’ve been keeping our eyes on Gen Z (U.S. ages 16-22) and their financial behaviors since the launch of our Logica Future...
While the booming economy shows that the majority of US consumers are ready to spend, younger generations may have different priorities, according to our latest Logica Future...
Confusion & Lack of Knowledge With all the buzz around cryptocurrency, we had to ask: what do consumers think? We found that Americans are pretty confused...
Our Future of Money Study uncovers what tools Americans really want when it comes to saving and investing. There are numerous tools that Americans want to help them...
Our Logica Engagement IQ tool helps companies drill down on where they can better engage with their customers to build business. One component of the Engagement...
The Logica Engagement IQ (EiQ) is a tool to help financial brands and their communicators deepen engagement with the public to drive business results. The Engagement...
When it comes to saving and investing, digital money management tools are key Lots of Americans want help and tools for managing their money. Millennials are...
What’s in our wallets? Americans in our Future of Money Study predict apps will jump to top of wallet for in-person payments and PayPal will jump...
In our most recent Koski Research Future of Money study we found that 40% of Americans say they have a “side hustle”—a job beyond their primary...