New financial marketing research from Logica uncovers the future of money and technology The way people make, spend, save and invest money would certainly be dramatically...
We know that digital matters when it comes to Americans managing their finances. According to our fall wave of the Logica Future of Money Study, social...
While there are rumblings of a recession, the economy is currently doing quite well. Unemployment is at a low of 3.7%. How are workers making their money? ...
Is Gen Z investing? We’ve been keeping our eyes on Gen Z (U.S. ages 16-22) and their financial behaviors since the launch of our Logica Future...
While the booming economy shows that the majority of US consumers are ready to spend, younger generations may have different priorities, according to our latest Logica Future...
Confusion & Lack of Knowledge With all the buzz around cryptocurrency, we had to ask: what do consumers think? We found that Americans are pretty confused...
Our Future of Money Study uncovers what tools Americans really want when it comes to saving and investing. There are numerous tools that Americans want to help them...
Our Logica Engagement IQ tool helps companies drill down on where they can better engage with their customers to build business. One component of the Engagement...
The Logica Engagement IQ (EiQ) is a tool to help financial brands and their communicators deepen engagement with the public to drive business results. The Engagement...
When it comes to saving and investing, digital money management tools are key Lots of Americans want help and tools for managing their money. Millennials are...
