Our Logica Engagement IQ tool helps companies drill down on where they can better engage with their customers to build business. One component of the Engagement IQ is “Likeability.” Likeability is a …
The Logica Engagement IQ (EiQ) is a tool to help financial brands and their communicators deepen engagement with the public to drive business results. The Engagement IQ is a proprietary measurement sy …
When it comes to saving and investing, digital money management tools are key Lots of Americans want help and tools for managing their money. Millennials are especially interested in tools and assist …
What’s in our wallets? Americans in our Future of Money Study predict apps will jump to top of wallet for in-person payments and PayPal will jump to top of wallet for online payments, while Americans …
In our most recent Koski Research Future of Money study we found that 40% of Americans say they have a “side hustle”—a job beyond their primary job that brings them extra income. Side hustle defined a …
We know from our Koski Research Future of Money Study that American consumers are looking for more integration in their financial lives. When news circulated earlier this yea …
With dynamic changes and events occurring in the financial services industry from security breaches, to increased transparency, to digital payments, to computer-based advice, it’s more important than …
Gen Z, the generation born in the mid-1990s, is going to college and joining the workforce. Members of this generation were born with the internet and have smartphones almost always in hand …
According to new findings released in the Koski Research Future of Money Study, Americans predict that apps will be the most common in-person payment type in 5 years. This put …
Technology infiltrates our financial lives, from online bill pay to day trading. Different apps for different aspects of our financial lives and online access options have the potential to …
We are seeing fierce competition among payment companies to be top of wallet. Which brands are winning and what do consumers see in the future? In our Koski Research Future of Money Study …
Peer-to-peer (P2P) brands and big names like PayPal, Venmo, Google, Apple, Snap, and Zelle are revving up for big increases in digital payments activity in 2018. Apple Pay Cash was rol …
From new product launches, to the growing population of mobile apps and wallets, we’ve seen a lot of change this year when it comes to the financial industry. In our own research among cons …
Consumers face an onslaught of purchase decisions every day, particularly as we approach the biggest shopping season of the year. From grocery shopping aisles to Amazon carts, we are contin …
Here’s the good news: No matter where you sit in the financial services supply chain, when it comes to engaging prospects and customers, Millennials are in your sweet spot. Knowing that this group is …
Maximizing brand engagement is more challenging today than ever. The goal is to create messages that resonate with your target—Boomers to Gen Z, CEOs to recent college grads, HNW to middle-Ameri …
As the summer comes to a close, older Gen Zers are headed to college. What do we know about their payment habits? Generation Z is coming of age in a time of huge transformation in the payme …
Will the investors of the future ever sit down with a financial advisor or will they rely on their mobile device or computer for investing? Think about the savvy kid next door who is a gamer and …
When a college kid pays a friend back for that concert ticket or Uber ride, where does that money go? When it comes to digital payments overall, our Koski Research Future of Money Study shows that the …
Think about the last time you paid for groceries or your coffee? Did the chip reader work? Did you use cash? Or your phone? We are clearly in a time of transition when it comes to payments …
Baristas in the near future may be learning a new skill – how to scan customers’ eyes to get payment for those complicated coffee drinks. “I can’t open my eyes until I have my coffee” wil …
From remote working, to digital payments, to automated savings apps and automated financial advice, how we earn, spend, save and invest money is changing. We asked people to tell us how they thi …
A new generation started marching into adulthood this year. This generation born, roughly between 1996 and 2009, is on the cusp of gaining earning, spending, saving, and investing power. I …
Watch out. The oldest members of a new generation, the next generation after Millennials, are becoming adults. This generation is defined as the cohort after Millennials and born in the mi …
Like many others, we are curious about how the 2016 election predictions could be so different from the election results. To help understand these differences, we have gone back to our own Koski Resea …
According to a new Engagement IQ™ study conducted by Koski Research, if the Presidential election were held today, Hillary Clinton would defeat Donald Trump by just 3 percentage points (39% to 36%), a …
Election years really push us researchers to think even more deeply about how people make decisions. Regardless of your political leanings, the 2016 presidential campaign has …
At Koski Research, Engagement IQ studies are our corporate playground – they’re the area where we test new theories, learn and have a little fun. As a proprietary research tool, Engagement I …
Yes, there are studies saying that trust in major corporations is declining. And there are good reasons for this. Can you say Volkswagen? But some companies are engaging consumers in very posit …
Written by: Jason Jacobson We are living in an increasingly visual world in which we consume increasingly more information through pictures and videos. We are asked to quickly point at something, …
Written by: John Gilfeather There is a lot of talk these days about how to measure engagement on social media. Is liking or following a sign of engagement? If so, what are the benefits liking or follo …
Written by: Jason Jacobson From collegiate football player to worldwide super star, how The Rock parlayed his core strengths into a successful brand …. In the most recent wave of Koski Research’s Enga …
If you were hoping for some romantic nuggets or beauty secrets, stop here. If you want to know why it’s important to have a deliberate and thoughtful end-to-end customer experience, please read …
Americans love talk show hosts – and have for a long time. Johnny Carson, Jay Leno, John Stewart, and a whole string of others have made fortunes with a desk, a sofa, a monologue, a band, a sidekick a …
How would you like to work in an industry in which you are frequently characterized as a necessary evil? Your customers are mandated by law to buy your coverage, and product usage usually occurs …
With all the horror stories about air travel these days, it’s important to note that Southwest Airlines does pretty well in the Koski Research Engagement IQ. It is well known with high positives …
Written by: John Gilfeather My bio says that I attended Columbia University for graduate studies. This is true. I spent a semester at Teachers College, had a solid 3.0 GPA and wrote what might h …
Written by: Doug Thoreson Any basketball fan who has been following free agency this off-season was undoubtedly gripped by DeAndre Jordan’s decision last night to spurn the Dallas Mavericks for the Lo …
Is this even a fair fight? Our Engagement IQ says it is and the outcome may surprise you. Let’s start with Facebook. Facebook’s stock is selling at more than 80 times earnings. Awareness …
I wish I had been born with a higher EQ. Thanks to Daniel Goleman’s release of Emotional Intelligence in 1995 (when I was 25 and not particularly emotionally intelligent) our culture’s EQ, along with …
From Beavis and Butthead to Tina Fey and Amy Poehler, Gen X has been the generation quietly taking center stage…without anyone noticing. Even though we are currently outnumbered by generations o …
Written by: John Gilfeather I’m a tea drinker, so the whole Starbucks experience is a bit of a mystery to me. I have never learned SSL (Starbucks as a Second Language) and I still ask for a smal …
Written by: Doug Thoreson Expectations can be funny things: with high expectations, anything less than great can end up as a disappointment; with low expectations, something mediocre can be a pleasant …
Written by: Doug Thoreson | Koski Research May 2nd, was touted as the best sports day of the year, with events spanning from noon until night, all labeled as “must-see.” It’s easy to see why this is t …
In any endeavor, there is a fascination about who comes out on top. Who is the fastest? Strongest? Prettiest? Oscar Wilde captured this feeling well when he said, “I have the simplest tastes. I am alw …
The iconic scene from the Gen Xer cult classic Reality Bites is one in which Winona Ryder and Ethan Hawke define irony. Is the true irony of Gen X that we may be the underappreciated stealth buy …
“Understanding is the beginning of approving,” said Andre Gide, the French writer, moralist and humanist. For the most part, the more we know about someone and the more familiar we feel, th …
What do PewDiePie, Bethany Mota, Jenna Marbles, BlueXephos, Stampylonghead have in common? They are more than just YouTubers popular with the next, next gen. Why, you wonder, is your son w …
This is the season when many people reflect upon the year that soon will be ending. In this spirit, we have looked back at what we have encouraged you all to be thinking about in 2014. …
Here’s a question that’s probably been bothering you for a while. One that pops into your mind when you notice the price of Nike Air Jordans or you are going to try Airbnb on the next family vaca …
The purchase funnel is dead. Last month we began a discussion about how the traditional purchase funnel has been bent, folded and mutilated beyond recognition. There has been a great deal of dis …
What makes some of the stars of our Engagement IQ (Google, Coca-Cola and Pope Francis) likeable and others, well…not that likeable? Let’s start with Merck and do an MRI of the results. Merck sta …
You may roll your eyes or laugh at this question. However, in today’s social media driven world, public opinion impacts perceptions of your company. Your likability…indeed, your popularity …
An informal survey of our staff and business associates tells us that many people go longer and longer between trips to the ATM. Recently one staff member went cashless for the month of January. …
Remember the old days when you had to learn analogies. Things like shoe:foot::glove: _______. Of course the answer is hand. That’s a simple one. How about this one: Pope …
As always, Yogi Berra is right. While marketers have always been interested in understanding consumer behavior, the focus we place on different parts of the buying process is shifting dramatical …
