Life is too Short to Wait for Referrals! Relationships are everything to me, both personally and professionally. I have spent the entirety of my career in helping salespeople and sales organizations develop and implement strategic referral marketing plans and then coaching the producers to success. As I have learned more about how the customer buying experience has changes as a result of technology I have become convinced that sales coaching with a heavy dose of referral expertise is sorely needed. Are you ready For Referrals you can predict? Learn more here .